So, you’ve decided to launch a customer portal. You’re now one step closer to creating a gateway for your customers to connect and collaborate with your company. Your new portal can become a central part of your customer retention strategy and help you expand your relationship with customers as soon as people start using it.Read More
Online Community Blog
“Culture is to recruiting as product is to marketing.” - Dharmesh Shah, cofounder of HubSpot.
Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it’s customers or employees.Read More
By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn’t even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.Read More
Online community management is a vast discipline. Community managers commonly spend their time a variety of ways, such as:
- Onboarding new members
- Turning them into contributing members
- Coordinating content
- Using the data from your online community to make better business decisions
- Making sure you spend your community management hours on the right processes and member segments to grow the community
It’s safe to say the “to-do” list is fairly long.Read More
Social business investments can be risky. Launching your company’s own private social network for customers, employees, or partners can make any businessperson feel somewhat panicky when they do not have all the information they need.