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HigherLogic and Socious

Online Community Blog

Is the 90-9-1 Rule for Online Community Engagement Dead? [Data]

Posted by Paul Schneider on Thu, Aug 11, 2011 @ 10:43 AM

There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. This rule states:

User participation in an online community more or less follows the following 90-9-1 ratios:

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Tags: Association Management, Member Engagement, Social Business, Online Community, Customer Engagement, Social Strategy

Get Answers to Your Online Community Questions

Posted by Joshua Paul on Tue, Jun 14, 2011 @ 07:15 AM

With the recent publishing of our Online Community Planning Guide and other resources, businesses and associations are coming out of the woodwork with questions about how to successfully use an online community to grow their business or keep members of their organization engaged. While we try to answer all of the questions that come in, we thought it might be beneficial to our community to start a discussion on our blog to help provide guidance and crowdsource some answers.

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Tags: Association Management, Online Community, Social Strategy

The “Chicken or the Egg" Model for Online Community Success

Posted by Joshua Paul on Wed, Jun 01, 2011 @ 10:02 AM

In order for an online community to succeed, it must be a benefit of being a customer of your company or a member of your organization. I have written before about how you cannot create a thriving online community by just putting it out there and letting people use it if they want to. At an association, your online community is one of the central pillars of your member benefit package. If you run sales or marketing at a for-profit company, your online community of customers, employees, and partners is a strong differentiator and a major feature of how you help your customers become more successful.

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Tags: Association Management, Social Business, Online Community, Social Strategy

Planning an Online Community? 10 Questions for Members About Access

Posted by Joshua Paul on Thu, May 26, 2011 @ 05:29 PM

Ask Members About How They Access Information at the Beginning of the Online Community Planning Process

When planning an online community for customers or members, it is important to have a firm understanding your members' online behavior and communication preferences. Understanding how your audience will access your community will help you select the software and features that are right for your organization.

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Tags: Association Management, Online Community, Social Strategy

Positioning Your Online Community for Success

Posted by Joshua Paul on Sat, May 21, 2011 @ 11:22 AM

How an Organization Positions Their Online Community Can Be The #1 Factor in Its Success or Failure

A private online community can be a tremendous driver of customer retention, revenue generation, and member/customer satisfaction. The way that your organization positions its online community for customers, or members, is one of the most important decisions in creating a viable social strategy. Why? How your online community is positioned determines how much usage it will get, the amount of value your audience sees in your organization, and how your organization is perceived as viewing community building and its customers.

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Tags: Association Management, Social Business, Online Community, Social Strategy

Why Private Social Networks for Associations Aren't About Networking

Posted by Joshua Paul on Thu, Apr 21, 2011 @ 10:11 AM

Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations and the false promises that “someday your members will participate” which certain private social network providers employ make this failure a slow, embarrassing process visible both inside and outside the association.

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Tags: Association Management, Online Community, Social Strategy

10 Questions to Ask Members Before Launching an Online Community

Posted by Paul Schneider on Tue, Mar 29, 2011 @ 10:41 AM

 

What Can Your Online Member Engagement Strategy Learn from a Jury Trial?

I was recently selected for jury duty. It was for a civil case where a man went into a bar, drank too much, and hit a lady after leaving in his car. No one was killed, but the lady was hurt in the car. I was not chosen to sit on the jury, but I did make it all the way through the jury selection process.

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Tags: Association Management, Online Community, Social Strategy

3 Decisions That Can Make or Break Your Online Community

Posted by Joshua Paul on Mon, Feb 21, 2011 @ 12:07 PM

Responding to Maggie McGary's online community post on SocialFishing got me thinking about the foundation that associations and other membership organizations need in order to launch and maintain a successful online member community.

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Tags: Association Management, Social Business, Online Community, Social Strategy

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