Do you rely on Facebook for news about your friends? Engagement announcements? New jobs? Travel plans? Individuals have been relying on Facebook for this kind of news for years now, and it didn’t take organizations long to follow suit. Both businesses and associations jumped on the Facebook bandwagon to share their news, and promote their products, educational courses, and benefits.Read More
Online Community Blog
Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on digital marketing and improving the customer experience.Read More
Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those people who don’t focus on these tools and strategies every day.
Here is why building a private online community of customer or members won’t work at your organization….
An increasing number of companies and membership organizations are implementing online community strategies to maintain better relationships with their customers or members. Online customer communities and member communities deliver tangible benefits to organizations—ranging from improving customer retention and satisfaction to lowering support costs and recruiting more customer advocates.
Despite this growing popularity, many organizations are still struggling to get from the “why” to the “what” of building a successful community strategy. Often, people hear about active online customer or member communities in their industry or they see competitors launching online community strategies. However, they have trouble getting from “we should look into doing this” to “here is how our organization can leverage these type of strategies.”
You arrive at your desk each morning with ten impossible things to do before noon. Fires need immediate attention, deadlines get moved up, and priorities change.
This means that you don’t always have the time to take advantage of the online community, member engagement, and customer management tips on the Socious online community blog.
Online Community vs. Online Community vs. Online Community
When you are getting buy-in for your online community strategy from your senior management team, what do they think you are talking about?
Do they think you are referring to the online community at large, the community of people that your organization interacts with online, or an online community where your customers, employees, or partners can engage one another and support your customers or members.
I get far fewer funny looks than I used to when I give presentations on why customer communities are the future of customer management. It may be because the data is beginning to play this out.
"Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, “What is Social Business?” without gaining an inch of common understanding.
Most guidance on the lifecycles of online communities is written from the perspective of a community manager. They cover how communities come together and mature over time. While these online community lifecycle models are vital to understanding what to expect and how to nurturing and grow your community, they don’t address early phases of the online community planning process that are of importance to executives and decision makers.