Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.Read More
Online Community Blog
What’s more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.Read More
Many in the media have said that the 2014 Oscars were the most successful in history. More people watched the broadcast; more people enjoyed the show; and more people kept talking about it online and otherwise once the lights went down.
According to Nielsen’s 2012 Social Media Report, over 50% of customers use some type of social channel to engage companies to report satisfaction, ask questions, and lodge complaints. One third of consumers prefer social customer service to getting answers by phone.
One of the biggest areas of confusion around social business is the differences between public social networks, like Facebook, Google+, LinkedIn, and Twitter, and private online communities where most activity occurs behind a secure login.
This is a guest post by Sheri L. Singer, president of Singer Communications, a PR, marketing and communications firm specializing in the nonprofit community.
As a communicator working in the association, nonprofit or foundation arena, when it comes to social media, you may identify with one or more of the following categories:
I speak with a lot of associations that are experimenting with different types of social media tools and strategies to figure out which combination has the most positive impact on their organization, mission, and members. A common question I come across is how “members-only” LinkedIn groups and private online community platforms overlap and can work together. While there are some similarities, for instance both provide threaded discussions; the numerous differences are paramount to an association’s member engagement strategy.
Though LinkedIn groups play an important role in marketing and positioning an association as a leader in an industry, most associations avoid using private LinkedIn groups to host their private member community. Based on conversations and interviews with association executives from around the country, here are the top 11 reasons for launching a private member community using an online community platform rather than LinkedIn:
Reason #1) Permission Management
In my career, I have run into thousands of digital citizens. Even the most digitally introverted people in my network can't get to all of the content that they want to read. With the upcoming Independence Day holiday weekend in the U.S., you have the opportunity to catch up on the tips, tricks, and thought-leadership that may have passed you by in the recent weeks.
Here is the #1 tip for keeping customers engaged: Stop talking about yourself! They are already your customers. They gave you their business. Now they want value, so stop ‘spamming’ them with marketing.