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HigherLogic and Socious

Online Community Blog

6 Online Customer Community Tricks You Can Steal From the Government

Posted by Joshua Paul on Thu, Aug 30, 2012 @ 08:50 AM

Being heard is an underestimated motivator.

Customers want their voices heard. Donors want their voices heard. And citizens want their voices heard.

The Obama administration has put creating community at the center of its digital strategy. For instance, to help solve the problem of needing to respond to tens of thousands of requests from citizens, the White House launched We the People, an online petitions initiative. Any member of the public can start a petition. However the White House only responds to We the People petitions that reach a certain level of support.

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Tags: Association Management, Social Business, Online Community, Government 2.0, Social Government

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