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HigherLogic and Socious

Online Community Blog

Creating a Customer Community: 5 Questions That Scare the Heck Out of People

Posted by Joshua Paul on Tue, Oct 07, 2014 @ 09:29 AM

In most cases, when businesses start down the path toward creating an online customer community, they’re doing it for the first time. Compared to other business strategies, relatively few people have developed online community strategies, managed a community, or actively tried to increase engagement in a community.

There’s nothing wrong with this.

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Tags: Social Business, Online Community, Customer Communities, Social CRM

The Modern Rules of Customer Relationship Management (CRM)

Posted by Joshua Paul on Tue, Mar 12, 2013 @ 10:33 AM

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Tags: Association Management, Social Business, Customer Communities, Social CRM, Customer Relationship Management

Private Social Networks: 3 Tips for Avoiding Serious Implementation Delays

Posted by Joshua Paul on Thu, Nov 08, 2012 @ 01:22 PM

You’ve done your research. You know the business benefits of launching a private social community for customers. You have selected your online community software platform and you have your senior management on board.

Now, you must take your social CRM strategy from a plan to a reality.

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Tags: Online Community Software, Association Management, Social Business, Online Community, Social CRM

Social CRM Lessons From Disney's Live CRM Strategy

Posted by Joshua Paul on Tue, Oct 16, 2012 @ 10:28 AM

How Disney May Make Social CRM a Virtual Reality

Disney has always been an innovator in using community building techniques both on and offline. They may be about to bring social CRM out of the realm of your browser and into their resorts.

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Tags: Social Business, Online Community, Customer Communities, Social CRM

3 Must-Read Tips for Using Social CRM to Get Rich Insight about Customers & Prospects

Posted by Joshua Paul on Thu, Oct 04, 2012 @ 03:34 PM

Why hasn’t your business embraced social CRM?

The reason probably stems from the confusion about what social CRM is and how companies can integrate online communities into their customer relationship strategies. The hype around social CRM leaves many questions like this:

  • Do my customers want to be engaged by my company on Twitter?
  • How does social CRM fit into my existing customer relationship management efforts?
  • What are the components of a social CRM strategy? Legacy CRM? Online communities? Public social networks?

Luckily, we have the answers.

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Tags: Association Management, Social Business, Customer Communities, Customer Engagement, Social CRM, Customer Experience

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