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HigherLogic and Socious

Online Community Blog

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Posted by Julie Dietz on Fri, Sep 16, 2016 @ 08:30 AM

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he’s constantly lecturing me on staying up to date with the latest technology.

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Tags: Customer Engagement, B2B Online Communities, Social Business Research

Launching an Online Community: How to Determine if Your Target Audience Will Engage

Posted by Katie Bapple on Thu, Jan 29, 2015 @ 10:49 AM

Once you decide on the perfect topic for your new online customer or member community, it can be tempting to hit the ground running with your launch plans.

However, before you get too far along, it’s important to figure out your total feasible market size. By taking the time to assess your target audience’s level of interest, you can determine whether an online community is the type of engagement platform your target audience is likely to participate in.

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Tags: Social Business, Online Community, Social Business Research

3 Must-Read Online Community Management Resources You May Have Missed

Posted by Joshua Paul on Fri, Jun 21, 2013 @ 12:37 PM

Are you increasingly hearing about online community management?

It seems that everywhere you turn online, at conferences, on podcasts, and in business meetings, community management is a main topic.

This correlates with the sizable uptick in adoption of online community platforms for customers, employees, and partners by companies and membership organizations (like user groups, associations, and universities).

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Tags: Social Business, Online Community Management, Social Business Research

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