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HigherLogic and Socious

Online Community Blog

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Posted by Christina Green on Tue, Mar 15, 2016 @ 08:30 AM

“Culture is to recruiting as product is to marketing.” - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it’s customers or employees.

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Tags: Online Community, Social Business Culture, User Engagement

How to Explain Social Business to Senior Management and Co-Workers [Infographic]

Posted by Joshua Paul on Wed, Jun 26, 2013 @ 08:37 AM

"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others." - Tony Robbins, author, entrepreneur, and motivational speaker

One of the biggest challenges that social business and online community professionals face is communicating their strategy to their peers and leadership. Getting buy-in from the right people in your organization can clear the way for your online community.

Failing to develop understanding among your co-workers and executive backers can result in damage to your credibility on a personal level and competitive disadvantages and operational inefficiencies on a business level.

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Tags: Social Business, Online Community, Social Business Culture

6 Characteristics of Awesome Online Communities That Every Executive Should Know [Infographic]

Posted by Joshua Paul on Tue, Apr 09, 2013 @ 09:15 AM

At Socious, we’re really excited that one of our favorite online publications, CMSWire, has been writing more frequently about the online customer community movement that is becoming central to so many business strategies.

In a recent article, Marisa Peacock lays out 6 elements of successful online communities. The piece includes a great infographic that highlights these building blocks.

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Tags: Association Management, Social Business, Online Community, Social Business Culture, Customer Communities

Online Community Platform Success: 4 Keys to Social Software Adoption

Posted by Joshua Paul on Wed, Feb 13, 2013 @ 11:20 AM

The use of online communities to manage customer relationships is still an emerging business strategy for most organizations. For many of Socious’ customers, implementing our online community software is their first serious attempt at planning, launching, and growing an online customer or member community.

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Tags: Online Community Software, Association Management, Social Business, Social Business Culture, Customer Experience

5 Business Savvy Ways to Celebrate Community Manager Appreciation Day

Posted by Joshua Paul on Mon, Jan 28, 2013 @ 09:18 AM

Today is Community Manager Appreciation Day!

Some community managers will see chocolates on their desk when the roll into the office, other will get kinder-than usual instant messages throughout the day, and the lucky ones might even get taken to lunch. 

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Tags: Association Management, Social Business, Online Community, Social Business Culture, Online Community Management

4 Culture Changes that Fuel Online Customer Community Strategies

Posted by Joshua Paul on Fri, Sep 07, 2012 @ 11:54 AM

Starting today, it is not OK to treat your customers like a nameless, faceless mass.

Your customers’ experiences in business and in their personal lives increasingly include building relationships on social networks. These are very personal connections.

Your aging customer relationship management strategies will eventually break as your monthly customer email becomes more and more jarring to customers, or just turns into noise.

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Tags: Association Management, Social Business, Social Business Culture, Customer Communities, Customer Experience

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We help associations and user groups take a community-first approach to managing their members.

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