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HigherLogic and Socious

Online Community Blog

5 Factors that Can Make or Break Your Association Website Redesign

Posted by Julie Dietz on Mon, Dec 19, 2016 @ 08:30 AM

There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

That’s how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn’t fully think through before work got started.

That’s how a website redesign feels.

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Tags: Marketing Strategy, SEO, Association Management Services, Member Experience

How to Use Your Association’s Discussion Forums for SEO

Posted by Julie Dietz on Fri, Jul 22, 2016 @ 08:30 AM

“If it isn’t on Google, it doesn’t exist.” – Jimmy Wales, Internet Entrepreneur

Jimmy Wales was being generous. A more practical statement might be: If it isn’t on the first few pages of Google, it doesn’t exist. When was the last time you made it to page 10?

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Tags: Member Engagement, Discussion Forum Software, Content Strategy, SEO

How to Get Customers to Create Content That’s Ranked Highly on Google [SEO Tips]

Posted by Julie Dietz on Mon, May 02, 2016 @ 08:30 AM

How important is being highly ranked in search results? Research from popular marketing software company, HubSpot, suggests that 75% of Internet users never even bother clicking through to the second page of results, which means being highly ranked could make or break your organization.

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Tags: Customer Communities, Content Strategy, SEO

Optimizing Your Online Community for Mobile: Your Battle Guide to Google’s Big SEO Change

Posted by Katie Oakes on Tue, Apr 21, 2015 @ 09:26 AM

The day has arrived – “Mobile D-Day” – “Mobile-geddon”.

Google has officially dropped their latest search algorithm and it’s leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Tags: Social Business, Online Community, Mobile Engagement, Mobile Strategy, SEO

7 Reasons That an Online Community Site is the Ultimate SEO Hack

Posted by Joshua Paul on Tue, Nov 11, 2014 @ 09:15 AM

This post was contributed by Tom Schwab of Inbound for eCommerce.

Too often it seems like every new SEO trick becomes the thing that Google punishes on the next algorithm update. While you can argue on the existence of negative SEO, there is no debate that having more user generated content on your site is good for SEO.

After talking with the community managers at companies like King Arthur Flour and Sephora at the IRCE conference earlier this year, we beta tested our own online community site for our direct-to-patient, B2C ecommerce site. The engagement results were promising, but what really spurred us on was the analytics we saw. We knew the search engines saw them too and would reward us.

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Tags: Social Business, Online Community, SEO

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