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HigherLogic and Socious

Online Community Blog

How to Use Activity Data in Your Customer Community to Increase Revenue Per Customer

Posted by Julie Dietz on Wed, Apr 20, 2016 @ 08:30 AM

It’s one of the most well-known rules of doing business: it’s much more expensive to acquire new customers than to retain the ones you already have.

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Tags: Customer Communities, ROI, Sales

The Importance of Marketing to Your Current Customers

Posted by Julie Dietz on Thu, Apr 14, 2016 @ 08:30 AM

We’ve seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?

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Tags: Customer Advocacy, Customer Retention, Customer Marketing, Sales

How the Socious + HubSpot Integration Changes Customer Marketing

Posted by Julie Dietz on Wed, Apr 13, 2016 @ 08:30 AM

At Socious, we’re thrilled to launch one of our most innovative integrations to date: a HubSpot integration.

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Tags: Customer Marketing, HubSpot Tips, Sales

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About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

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