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HigherLogic and Socious

Online Community Blog

How to Get Your Customers to Sell and Market for You

Posted by Julie Dietz on Thu, Jan 12, 2017 @ 08:30 AM

You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.

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Tags: Customer Advocacy, Marketing Strategy, Generating Revenue, Sales

Can Inbound Marketing Apply to Customer Marketing?

Posted by Julie Dietz on Mon, Nov 07, 2016 @ 08:30 AM

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

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Tags: Customer Experience, Customer Marketing, Sales

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Posted by Julie Dietz on Mon, Oct 24, 2016 @ 08:30 AM

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Tags: Member Engagement, Analytics, Generating Revenue, Sales

How to Choose the Right Payment Gateway for Your Organization (And Ensure Secure Transactions)

Posted by Ray Flores on Tue, Jun 28, 2016 @ 08:30 AM

“Payment gateway” is not a phrase you’re likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.

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Tags: Generating Revenue, Sales, AMS Software

Close More Sales Using These 4 Insights From Your Online Community

Posted by Julie Dietz on Wed, May 18, 2016 @ 08:30 AM

In 1998, marketing guru Seth Godin estimated that the typical consumer came in contact with an average of 3,000 marketing messages per day. Even though that sounds like a lot, that number is only accurate for a world before social media, before smartphones, and before our dependence on e-mail was fully developed. The number has likely skyrocketed.

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Tags: Online Community, Customer Experience, Sales

What is Net Negative Churn (And Why Do You Want It)

Posted by Julie Dietz on Tue, May 17, 2016 @ 08:30 AM

It's hard to pinpoint a single reason that your customers either stay with you or leave. However, if there’s one thing we know for sure, it’s this: change leads to churn. Customers will change their minds. Your services will evolve, and no matter what you do, your products or services aren’t always going to be the right fit for every person every time.

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Tags: Customer Retention, Generating Revenue, Sales

What is Social Selling and Why Should You Be Doing It?

Posted by Julie Dietz on Mon, May 16, 2016 @ 08:30 AM

Sales techniques are like empires, they rise and fall with the changing the times, and it seems like every few years there’s a new method for connecting with customers and closing deals. One of the most recent techniques that’s been getting attention – and results – is social selling.

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Tags: Social Business, Customer Satisfaction, Sales

HubSpot Partners: How to Extend Your Relationship with Clients

Posted by Julie Dietz on Thu, May 05, 2016 @ 08:30 AM

You’re the marketing guru in this relationship. Your customers have the projects, and you have the agency with the expertise to get your clients found, turn website visitors into leads, and convert those leads into paying customers.

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Tags: ROI, Customer Retention, Sales

Master the Art of Upselling, Upgrades, and Add-ons

Posted by Julie Dietz on Tue, May 03, 2016 @ 08:30 AM

If you were brainstorming a business plan, what would it include? An exceptional product? A killer design? A team that runs like a well-oiled machine? If you’re a savvy business person these things popped into mind, but so did marketing, sales, and revenue goals as well.

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Tags: Customer Marketing, Generating Revenue, Sales

How to Find Sales-Ready Opportunities in Your Customer Base

Posted by Julie Dietz on Mon, Apr 25, 2016 @ 08:30 AM

It’s no secret that sales to existing customers generate a significant amount of revenue for businesses. Numbers vary, but Lattice reports that most companies get 50% or more of their revenue from their current customer base. Other research put the number even higher.

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Tags: Customer Support, Customer Marketing, Sales

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