Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It’s stressful. And it could all boil down to nothing if you don’t use tactics that are effective.Read More
Online Community Blog
The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive. There’s the company in Seattle that raised its minimum wage to $70,000, there’s WL Gore & Associates that eliminated a managerial hierarchy, and Whole Foods that publishes all of its employees’ salaries, which are based on work and abilities (the more able the employee, the higher the pay).Read More
“If you don’t know where you’re going, any road will take you there." - Lewis Carroll
This quote probably wasn’t meant to describe ROI and data analytics, but it does. Regardless of the industry you are in, data is used to review the path you’re on, decide where your organization is going, and what road will take it there.Read More
Due to its newness in our business lexicon, "online community management" is a term that is often met by feelings of confusion. Most business people don't have much experience with online community strategies.
Research often reports online communities strategies amongst the most effective marketing and customer relationship strategies, while it is also one of the most underutilized approaches.
However, with proper resource planning. learning how to launch, plan, and grow your community doesn’t have to be so scary.
So, take a deep breath and read on. It’s really just like learning anything else in business. It's a process with best practices and tips to make it easy.Read More
The number one reason that online communities fail is because they fail to provide value to their members. Providing this value starts before you even have an online community to launch. There is a lot of overlooked opportunity in the structure of your community.Read More
Socious has been involved with ASAE, the "association of association executives," for over 12 years. During this period, we have come across countless resources that inform and shape our approach to online communities.
Their latest publications are no exception. ASAE Press recently published The Demand Perspective: Leading from the Outside In by Anna Caraveli,PhD.
The book investigates the deficit that exists within a lot of associations when it comes to membership management. Caraveli interviewed over 40 association leaders that were struggling to define their association’s role in constantly evolving, and often unforgiving, markets. Every association had the same goals and questions.Read More
When something breaks at your house, say a leaky shower, a roof that has outlived its useful life, or canister lights that mysteriously stops working, you feel an extraordinary amount of stress. You can mitigate that stress by having a collection of competent, trustworthy people who you can call to get the job is fixed in a reasonable timeframe and at a reasonable price.
I recently moved across the country to an area where I have never lived and wasn’t familiar with the local service providers. When I moved into our new house and it needed a half-dozen jobs done, the stress mounted.Read More
When your private online community is just getting off the ground, there won’t be much there. As more people join and participate in the community, the engagement opportunities for members will grow over time. However, in order to establish a clear value proposition for joining and participating from the very beginning of your launch you need content – original, useful, exclusive content.Read More