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HigherLogic and Socious

Online Community Blog

3 Ways Marketing Agencies & Consultants Can Turn Overservicing Into Relationships and Revenue

Posted by Julie Dietz on Tue, May 10, 2016 @ 08:30 AM

As a professional agency or consultant, you provide high quality services and are paid accordingly, right? Think about it. Maybe this is true, but maybe it’s not. According to a recent SoDA report, at least 49% of agencies have reported a profit loss due to overservicing – that is, giving their clients too much high quality service and not being paid for it.

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Tags: Partner Relationships, Customer Marketing, Generating Revenue

Online Community Tips: 9 Ways to Get Vendors to Provide Value, Not Spam

Posted by Joshua Paul on Thu, Jan 30, 2014 @ 08:25 AM

This post was written by Tom Chambers, online community specialist and business development manager at Socious. 

As an online community manager, you are responsible for ensuring that the vendors and partners in your online customer or member community are providing meaningful answers, resources, and information within your community.

Vendors are not inherently evil and your members were not raised to dislike people who offer solutions to their industry. The quandary of allowing vendors and partners into your online customer or member community stems from not having a well-thought-out vendor program in place.

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Tags: Association Management, Social Business, Online Community, Partner Relationships

How to Create a Partner Network that Drives Profit [Online Community Tips]

Posted by Joshua Paul on Wed, May 01, 2013 @ 10:47 AM

Some of the world’s most successful social business strategies don’t revolve around employee collaboration or tracking customer behavior in social crm systems. They are online partner communities.

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Tags: Social Business, Online Community, Customer Communities, Partner Relationships, Channel Partners

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We help associations and user groups take a community-first approach to managing their members.

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