As a professional agency or consultant, you provide high quality services and are paid accordingly, right? Think about it. Maybe this is true, but maybe it’s not. According to a recent SoDA report, at least 49% of agencies have reported a profit loss due to overservicing – that is, giving their clients too much high quality service and not being paid for it.Read More
Online Community Blog
This post was written by Tom Chambers, online community specialist and business development manager at Socious.
As an online community manager, you are responsible for ensuring that the vendors and partners in your online customer or member community are providing meaningful answers, resources, and information within your community.
Vendors are not inherently evil and your members were not raised to dislike people who offer solutions to their industry. The quandary of allowing vendors and partners into your online customer or member community stems from not having a well-thought-out vendor program in place.
Some of the world’s most successful social business strategies don’t revolve around employee collaboration or tracking customer behavior in social crm systems. They are online partner communities.