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Online Community Blog

3 Ways to Engage More Association Members in Your Online Community

Posted by Christina Green on Wed, Jan 11, 2017 @ 08:30 AM

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you’ve seen both the vase and the faces, you can’t “un-see” either one. You can never go back to seeing a single image.

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Tags: Association, Online Member Communities, Member Engagement, Volunteer Management

The Dangers of Waiting to Start a Private Member Community

Posted by Christina Green on Tue, Aug 16, 2016 @ 08:30 AM

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.

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Tags: Association, Online Member Communities, Member Engagement, Marketing Strategy

Is It Time to Redesign Your Online Community?

Posted by Julie Dietz on Thu, Aug 11, 2016 @ 08:30 AM

Have you ever heard the phrase “perception is reality?” It refers to the way people make judgements about something based on how it appears to the outside world. Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.

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Tags: Online Member Communities, Online Community Software, Member Engagement, Mobile Strategy

Tips for Handling a Toxic Association Member in Your Online Community

Posted by Christina Green on Wed, Aug 03, 2016 @ 08:30 AM

Trolls were once thought of as mythical creatures, but they are now very real. If you’ve spent any time interacting (or reading) comments on the Internet, you’ve undoubtedly come across trolls.

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Tags: Online Member Communities, Member Engagement, Online Community Management

Selecting the Right Online Community Management Approach for Your Association

Posted by Christina Green on Wed, Jun 22, 2016 @ 08:30 AM

A watched pot may never boil, but that’s the only way to build a thriving online community. Until your online community is established and has regular contributors, it is your job to prompt members to participate. You need to stir your community’s proverbial pot and provide interesting, valuable discussions and content for your members.

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Tags: Online Member Communities, Online Community Management, Online Community Jobs

How to Recruit and Motivate Volunteers for Your Online Community

Posted by Hayley Rissler on Wed, Jun 15, 2016 @ 08:30 AM

Back in grade school, teachers would ask for volunteers and hands would shoot up around the room. Everyone wanted to do the teacher a special favor by running an errand down the hall or helping hand out pamphlets.

How eager we all were back then.

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Tags: Online Member Communities, Member Engagement, Online Community, Volunteer Management

How to Calculate and Explain the ROI of Your Association’s Private Member Community

Posted by Christina Green on Thu, Apr 07, 2016 @ 08:30 AM

“If you don’t know where you’re going, any road will take you there." - Lewis Carroll

This quote probably wasn’t meant to describe ROI and data analytics, but it does. Regardless of the industry you are in, data is used to review the path you’re on, decide where your organization is going, and what road will take it there.

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Tags: Online Member Communities, ROI, Private Online Communities

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