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HigherLogic and Socious

Online Community Blog

How to Use Your Online Community to Improve Customer Service

Posted by Christina Green on Tue, Apr 05, 2016 @ 08:30 AM

In today’s global economy, you’re no longer competing with just the businesses in your town. You’re competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

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Tags: Social Business, Online Community, Customer Support Communities, Customer Service

How to Get Your Association's Board Involved in Your Online Community

Posted by Christina Green on Thu, Mar 31, 2016 @ 08:30 AM

In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.

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Tags: Association Management, Association Executives, Online Community

8 Mistakes that Will Ensure You Never Get Management Support for Your Online Community

Posted by Christina Green on Thu, Mar 24, 2016 @ 08:30 AM

You are competing with dozens of distractions when it comes to capturing the hearts and minds of your customers, and engagement is in everyone’s thoughts because it’s one way to get attention in this plugged-in world. Engaging audiences, especially through online communities, can help get your message across in a noisy environment full of people with short attention spans.

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Tags: Association Management, Social Business, Online Community, Customer Communities, Launching an Online Community

Changing Your Company Culture? 4 Ways Your Online Community Can Help

Posted by Christina Green on Tue, Mar 15, 2016 @ 08:30 AM

“Culture is to recruiting as product is to marketing.” - Dharmesh Shah, cofounder of HubSpot.

Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it’s customers or employees.

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Tags: Online Community, Social Business Culture, User Engagement

The Top 5 Reasons Why Companies Launch Branded Online Communities (and Why Some Succeed) [Research]

Posted by Julie Dietz on Tue, Mar 08, 2016 @ 08:30 AM

According to a recent study from leading social and community business researchers Leader Networks and CMX, the marketplace is seeing a revolutionizing shift in both business and marketing behavior. Instead of focusing on traditional advertising and cost reduction businesses and associations are focusing on their relationships with customers to improve satisfaction and add value for existing and potential customers.

That means companies are increasingly looking to their customers as the source of their success and looking for more feedback on products, services, and practices.

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Tags: Social Business, Online Community, ROI, Customer Retention

Association Social Networking: Why Tech IQ Doesn’t Matter for Online Community Engagement

Posted by Christina Green on Wed, Dec 30, 2015 @ 11:54 AM

Our members aren't technologically savvy.

Our members aren’t on social media.

Our members aren’t really computer literate.

These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization. Management and the governing board often decide “boomers” just aren’t interested in the Internet and social media. This is simply not true.

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Tags: Association Management, Member Engagement, Online Community, Online Community Management

6 Examples of Thriving Communities That Community Managers Can Learn From During the Holidays

Posted by Nick Davis on Tue, Dec 15, 2015 @ 01:08 PM

All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.

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Tags: Association Management, Social Business, Online Community, Online Community Management

4 Tips to Increase Member Retention at Your Association

Posted by Christina Green on Thu, Dec 03, 2015 @ 11:30 AM

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

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Tags: Association Management, Member Engagement, Online Community, Member Retention

Online Community Management Plan: How To Get Buy-In From Across Your Company [VIDEO]

Posted by Katie Oakes on Tue, Oct 27, 2015 @ 09:00 AM

It takes a village to launch and maintain an active online customer community. The most successful customer and member communities are supported by many people in addition to the community management team. 

So where should you start building your coalition? Right inside your company walls.

No community is built on the shoulders of just one department. Look to executives across all departments and leave no email unsent when it comes to educating people and getting multiple business areas involved.

Before you build value for your community members, you need to show the value to internal staff and stakeholders.

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Tags: Social Business, Online Community, Online Community Management

How to Crush the First 90 Days Before You Launch an Online Community

Posted by Crystal Coleman on Thu, Oct 22, 2015 @ 08:20 AM

You’ve come up with the idea for your branded community. You’ve gotten the approval and the budget and brought a community manager on board. All the signs are go and it’s time to send out a press release and launch your community, right? The short answer is… maybe.

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Tags: Social Business, Online Community, Online Community Management

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