In today’s global economy, you’re no longer competing with just the businesses in your town. You’re competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.Read More
Online Community Blog
In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.Read More
You are competing with dozens of distractions when it comes to capturing the hearts and minds of your customers, and engagement is in everyone’s thoughts because it’s one way to get attention in this plugged-in world. Engaging audiences, especially through online communities, can help get your message across in a noisy environment full of people with short attention spans.Read More
“Culture is to recruiting as product is to marketing.” - Dharmesh Shah, cofounder of HubSpot.
Company culture is a big selling point when it comes to hiring and branding. People like to do business with brands they know, like, and trust. A talked about (and envied) culture is one that draws people in, whether it’s customers or employees.Read More
According to a recent study from leading social and community business researchers Leader Networks and CMX, the marketplace is seeing a revolutionizing shift in both business and marketing behavior. Instead of focusing on traditional advertising and cost reduction businesses and associations are focusing on their relationships with customers to improve satisfaction and add value for existing and potential customers.
That means companies are increasingly looking to their customers as the source of their success and looking for more feedback on products, services, and practices.Read More
Our members aren't technologically savvy.
Our members aren’t on social media.
Our members aren’t really computer literate.
These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization. Management and the governing board often decide “boomers” just aren’t interested in the Internet and social media. This is simply not true.Read More
All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.Read More
According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.
As an industry, those are decent numbers, but how does your association compare?Read More
It takes a village to launch and maintain an active online customer community. The most successful customer and member communities are supported by many people in addition to the community management team.
So where should you start building your coalition? Right inside your company walls.
No community is built on the shoulders of just one department. Look to executives across all departments and leave no email unsent when it comes to educating people and getting multiple business areas involved.
Before you build value for your community members, you need to show the value to internal staff and stakeholders.Read More
You’ve come up with the idea for your branded community. You’ve gotten the approval and the budget and brought a community manager on board. All the signs are go and it’s time to send out a press release and launch your community, right? The short answer is… maybe.Read More