The number one reason that online communities fail is because they fail to provide value to their members. Providing this value starts before you even have an online community to launch. There is a lot of overlooked opportunity in the structure of your community.Read More
Online Community Blog
What does it mean when you get nine hours of sleep over three days and you still wake up excited about your job? Yes. You are correct. It means that you just attended the INBOUND conference, one of the world’s largest gatherings of growth-oriented marketing, sales, product, and support professionals.
The Socious team recently returned from INBOUND and we are still wired. You may be wondering why we’d send a significant portion of our company to a conference geared largely to marketing and sales people. You may be thinking, “Wait a minute! Socious is an online community software company. What does creating an online customer or user community have to do with inbound marketing?”Read More
In our day-to-day conversations with our customers and organizations considering launching an online community, one of the questions we hear most often is:
"What do I need to do to create a successful online community?"
So today, I'm going to tell you my golden rule. I call it "the three P’s of successful online communities."Read More
Earlier this week, I spoke at the ASAE Annual Meeting and Expo in Detroit. This is a yearly gathering a few thousand association executives to share ideas on best practices in member engagement, association management, and event planning.
While I was at the conference, I participated in an expert panel with other executives of online community software companies. During the session, we discussed industry trends in online community management and how to drive member engagement.Read More
When it comes to the people who have online community software platforms in place and want to migrate or upgrade to a new social platform, we’ve seen it all.
We have migrated platforms ranging from large communities built on Jive and Lithium to communities built on basic software systems like Ning or Higher Logic. We’ve moved data from antiquated listserv platforms into full online communities and imported community data from home-grown community platforms or forum tools.
Despite the successful outcomes, migrating from one online community platform to another is never a completely straightforward process.Read More
People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.
This emerging strategy opens the door for an important question:
Can companies build a customer community without an online community software platform?
Step aside social crm and content management, there is a new buzzword in the world of business and marketing—customer engagement. As the term grows in popularity, the definition of customer engagement is still evolving.
At Socious, we’re heavily involved in what works and what doesn’t in customer engagement strategies. We specialize in the areas of keeping people engaged in customer communities, user communities, and user groups.
However, community building strategies and other customer engagement approaches are still emerging as core business strategies, there are important customer relationship trends that business leaders need to pay attention to.Read More
Even though online communities have proven to be an effective strategy for many businesses, you can’t expect everyone in your organization to fully understand the potential right out of the gate. Whenever you’re proposing an emerging strategy, such as bringing your customers, partners, and employees together into an online customer community, you have to work a little bit harder to convince others of the value – even if, to you, it seems quite obvious.Read More
Choosing the best online community software platform for your organization can be overwhelming and confusing.
There are lots of great options out there, however none are going to be a perfect fit. Narrowing down the advantages and disadvantages of each viable online community platform can be a serious undertaking – especially if you don’t know exactly what you’re looking for.Read More