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Online Community Blog

Can Your Online Customer Community Be Fun?

Posted by Christina Green on Thu, Dec 15, 2016 @ 08:30 AM

How do you get people to join and return to your customer community?

It’s one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Tags: Online Community Features, Customer Communities, Customer Engagement

5 Things You Should Insist on From a New Online Community Platform Vendor

Posted by Christina Green on Tue, Mar 22, 2016 @ 08:30 AM

Finding the right partner is essential to any undertaking, whether it be personal or professional. However, while many people understand how important it is to select the right employer, business partner, or significant other, they often fail to put the same weight into finding an online community software vendor.

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Tags: Online Community Software, Online Community Features, Association Management, Social Business

Can You Build a Customer Community Without an Online Community Software Platform?

Posted by Katie Oakes on Wed, Jul 22, 2015 @ 11:50 AM

People who regularly visit online brand communities are likely to repurchase products associated with the customer community at a rate of over 2 to 1, according to research from Southern Illinois University Carbondale. In order to capitalize on this trend in customer relationship management, businesses are increasingly devoting resources to building community among their customers.

This emerging strategy opens the door for an important question:

Can companies build a customer community without an online community software platform?

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Tags: Online Community Software, Online Community Features, Social Business, Online Community

Planning a Private Social Network: How to Structure the Community

Posted by Katie Bapple on Fri, Feb 20, 2015 @ 09:27 AM

One of the most important decisions you’ll make in the early stages of planning your organization’s private online community is the structure of your interactive spaces.

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Tags: Online Community Features, Social Business, Online Community

Want More Participation in Your Private Online Community? Blogs May Be Your Answer [Infographic]

Posted by Joshua Paul on Thu, Oct 03, 2013 @ 10:29 AM

In the first half of this two-part series on blogs in online communities, we discussed the reasons why your online customer or member community should include blogs.

Along with providing an uncomplicated way to help your business or membership organization provide exclusive value to your target audiences, the inherent social-ness of blogs promotes comments and participation in your online community.

The importance of blogs in customer or member communities is illustrated in the following infographic, as well as actionable tips for getting started.

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Tags: Online Community Software, Online Community Features, Association Management, Social Business

Why Your Online Community Should Include Blogs (Part 1 of 2)

Posted by Joshua Paul on Wed, Sep 25, 2013 @ 11:32 AM

Think about the role that you want your online community to play in the lives of your customers, members, or partners.

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Tags: Online Community Features, Association Management, Social Business, Online Community, Content Strategy

11 Powerful Features You Should Have in Your Online Customer Forums

Posted by Joshua Paul on Wed, Nov 14, 2012 @ 09:57 AM

While customer forums are only part of a full online customer community, they are usually the most trafficked and vibrant area of the community. The central role that customer discussion forums play in connecting customers with one another and lowering support costs, made customer forums a natural stepping stone for companies before social community platforms were widely available.

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Tags: Online Community Software, Online Community Features, Association Management, Social Business, Customer Communities, Customer Engagement, Customer Forums

The Two Most Important Questions When Selecting the Best Social Software

Posted by Joshua Paul on Tue, Jun 26, 2012 @ 12:20 PM

I love great TV.

There are countless well-crafted shows on the networks and on cable right now. However, it can’t remember the last time I watched a full television season or even watched a show on TV. What is wrong with me?

I am interested in the topics and recognize the entertainment value, but at some point during the last 10 years, my life has become so busy and my priorities have changed so much that I never catch shows on TV.

Chances are that the target audience for your online community behaves the same way. You could provide the most valuable content, connections, and discussions in your community, but you are still competing with a multitude of personal, work, and online priorities.

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Tags: Online Community Software, Online Community Features, Association Management, Social Business

7 Ways to Use Email to Improve Virtual Communities

Posted by Joshua Paul on Thu, Jun 14, 2012 @ 07:50 AM

In the past few years, we’ve seen social networks dominate marketing conversations and the business media across the world. All evidence shows that social business a strategic imperative to acquire, nurture, and retain customers.

So called “old technologies” like email are often cast aside as relics of past decades. What you don’t hear about is how today’s booming public and private social networks rely on email to keep customers and members engaged.

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Tags: Online Community Features, Association Management, Social Business, Online Community Management

How Associations Use Private Social Networks to Impact Legislation & Regulations

Posted by Joshua Paul on Tue, Mar 06, 2012 @ 04:25 PM

Today is Super Tuesday! For both organizations impacted by government and the politically-minded among us, today is the biggest indicator thus far in the 2012 election cycle for determining the future of organizations’ lobbying strategies for the next several years. Association leaders across the country, from the state level to national organizations, are paying close attention to today’s exit polls, candidates, and outcomes.

However, not all associations can afford to influence a candidates “Super PAC.” In the age of social networking, many membership and advocacy organizations are utilizing the grassroots nature of their private social networks to consolidate ideas, focus their voice, and mobilize disparate groups.

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Tags: Online Community Features, Association Management, Online Community

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