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HigherLogic and Socious

Online Community Blog

4 Stats that Link Customer Satisfaction to Your Online Community

Posted by Julie Dietz on Mon, Jan 16, 2017 @ 08:30 AM

According to a study from CMX and Leader Networks, improving customer satisfaction is the number one reason why businesses start branded online communities.

That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

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Tags: Online Community, Customer Advocacy, Customer Satisfaction, Content Strategy

Can Associations Thrive in a Crowded Marketplace?

Posted by Julie Dietz on Fri, Sep 23, 2016 @ 08:30 AM

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Tags: Association Management, Online Community, Member Benefits, Association Trends

7 Ideas You Can Steal from Successful Online Communities

Posted by Julie Dietz on Wed, Sep 14, 2016 @ 08:30 AM

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Tags: Member Engagement, Online Community, Customer Experience, Member Benefits

Why Building Community Online is Important When Attracting and Engaging Millennials

Posted by Julie Dietz on Mon, Aug 08, 2016 @ 08:30 AM

71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they’re focused on themselves, lacking engagement with other people.

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Tags: Member Engagement, Online Community, Public Social Networks, Millennials

How to Recruit and Motivate Volunteers for Your Online Community

Posted by Hayley Rissler on Wed, Jun 15, 2016 @ 08:30 AM

Back in grade school, teachers would ask for volunteers and hands would shoot up around the room. Everyone wanted to do the teacher a special favor by running an errand down the hall or helping hand out pamphlets.

How eager we all were back then.

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Tags: Online Member Communities, Member Engagement, Online Community, Volunteer Management

Close More Sales Using These 4 Insights From Your Online Community

Posted by Julie Dietz on Wed, May 18, 2016 @ 08:30 AM

In 1998, marketing guru Seth Godin estimated that the typical consumer came in contact with an average of 3,000 marketing messages per day. Even though that sounds like a lot, that number is only accurate for a world before social media, before smartphones, and before our dependence on e-mail was fully developed. The number has likely skyrocketed.

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Tags: Online Community, Customer Experience, Sales

Online Communities vs. Forums vs. Portals vs. Knowledge Bases: What’s the Difference?

Posted by Julie Dietz on Wed, May 04, 2016 @ 08:30 AM

What’s in a name? When it comes to defining online communities and other customer engagement platforms, it turns out the answer is, actually, quite a lot.  

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Tags: Online Forum Software, Online Community, Online Community Software Features

What Are They Telling You? Using Online Community Data to Create Experiences Your Members Will Love

Posted by Julie Dietz on Fri, Apr 29, 2016 @ 08:00 AM

I may be dating myself, but see if you can place these lyrics:

“…sometimes you want to go where everybody knows your name,

and they’re always glad you came…”

If you said it’s a line from the Cheers theme song, you’re right. If you didn’t know it, hey, at least you’re young.

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Tags: Member Engagement, Online Community, Customer Experience

Why Offering Access to Your Customer Community Converts Better Than Static Content Offers

Posted by Julie Dietz on Wed, Apr 27, 2016 @ 08:30 AM

Did you know that B2B companies that blog generate an average of 67 percent more leads per month than companies that do not blog? Creating high quality, relevant content, such as regular blog posts, is an essential element of effective content marketing strategies today.

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Tags: Online Community, Customer Marketing, Marketing Strategy

How to Identify Customers that Might Leave You

Posted by Julie Dietz on Tue, Apr 19, 2016 @ 08:30 AM

It’s a recurring nightmare for those of us in the business world: your customers flocking to your competitors in droves, leaving you behind. Not only does it feel like a failure, but losing customers costs you revenue. According to Bain & Company, even a 5% increase in customer retention can produce more than a 25% increase in profit. That, along with your business nightmares, should be enough to motivate you to improve retention.

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Tags: Online Community, Customer Retention, Customer Satisfaction

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