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HigherLogic and Socious

Online Community Blog

3 Things Your Conference Attendees Want to Do on Their Phones [Research]

Posted by Julie Dietz on Mon, Dec 12, 2016 @ 08:30 AM

77% of people say that when they’re attending live events they often (or always) use their smartphones for business. Another 13% say they sometimes use their smartphones, while only 10% say they rarely or never use their phones.

That means that 90% of your event attendees are on their smartphones.

So where are you?

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Tags: Conference Management, Mobile Strategy, Event App

5 Must-Haves for Your Mobile Event Experience

Posted by Julie Dietz on Wed, Dec 07, 2016 @ 08:30 AM

I hated the last event app I used.

Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day.

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Tags: Customer Engagement, Conference Management, Mobile Strategy, Event App

How Much Does an Event App Cost?

Posted by Christina Green on Thu, Dec 01, 2016 @ 08:30 AM

If you’re considering creating a mobile app for your members, you’re not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

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Tags: Association, Conference Management, Mobile Strategy, Event App

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Posted by Julie Dietz on Mon, Nov 28, 2016 @ 08:30 AM

“There is no reason anyone would want a computer in their home.”

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Tags: Conference Management, Mobile Strategy, Event App, Member Experience

Is It Time to Redesign Your Online Community?

Posted by Julie Dietz on Thu, Aug 11, 2016 @ 08:30 AM

Have you ever heard the phrase “perception is reality?” It refers to the way people make judgements about something based on how it appears to the outside world. Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.

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Tags: Online Member Communities, Online Community Software, Member Engagement, Mobile Strategy

How to Create Content that Compels People to Join Your Association

Posted by Julie Dietz on Tue, Aug 02, 2016 @ 08:30 AM

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom’s voice, you’re connected with a salesman. That’s usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you’re still trying to find a way to get off that unexpected sales call.

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Tags: Association, Membership Management, Content Strategy, Mobile Strategy

Everything Your Association Needs to Know About Pokémon Go

Posted by Julie Dietz on Wed, Jul 27, 2016 @ 08:30 AM

What did you think about Snapchat when it first came out? Did you think it was a fad that would burn out? I did. But now, four years later, Snapchat is still going strong and those who jumped on the Snapchat bandwagon at the beginning are seeing the benefits.

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Tags: Member Engagement, Association Trends, Mobile Strategy, Mobile Community

Problems Even the Best Membership Management Software Has (and How to Fix Them)

Posted by Julie Dietz on Mon, Jun 27, 2016 @ 08:30 AM

“Always remember that you are absolutely unique. Just like everyone else.” – Margaret Mead

A cultural anthropologist, Margaret Mead was a very smart woman, and her insight into the unavoidable differences between people applies not only to individuals, it’s also relevant for associations and the membership management software they use. No membership management system is one-size-fits all, because all associations are unique, with different business needs and processes.

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Tags: Mobile Strategy, Customer Service, AMS Software

Optimizing Your Online Community for Mobile: Your Battle Guide to Google’s Big SEO Change

Posted by Katie Oakes on Tue, Apr 21, 2015 @ 09:26 AM

The day has arrived – “Mobile D-Day” – “Mobile-geddon”.

Google has officially dropped their latest search algorithm and it’s leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."

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Tags: Social Business, Online Community, Mobile Engagement, Mobile Strategy, SEO

The Best Mobile Online Community Options: Responsive Web Design vs. Mobile Sites vs. Native Apps

Posted by Katie Oakes on Tue, Apr 14, 2015 @ 01:44 PM

With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.

According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) originated from smart devices.

The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?

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Tags: Social Business, Mobile Engagement, Mobile Strategy, Mobile Community

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