Flying cars. Meals that spontaneously appeared after a machine was given an order. A shower that dressed you. These are things I grew up expecting. They had been promised to me by the Jetsons, first, and then Back to the Future and all its sequels.Read More
Online Community Blog
Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.Read More
The day has arrived – “Mobile D-Day” – “Mobile-geddon”.
Google has officially dropped their latest search algorithm and it’s leaving websites and online communities that are not optimized for mobile devices in its wake. Google gave you plenty of notice. On February 26, 2015, they explains, "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results."Read More
With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.
According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) originated from smart devices.
The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?Read More
For many online communities, especially those with members who are busy or don’t have consistent access to a desktop or laptop, mobile engagement is a critical part of their online community strategy.
When a business or association decides that in order to keep their customers, employees, partners, or members engaged they need a mobile app that extends their online community, they are soon faced with the decision to develop a native app (the kind you find in an app store) or a mobile web app that uses the phone’s browser.
Mobile Engagement Lessons From Socious’ Approach to Mobile Software
Quite a few people have reached out to us since posting about how a new report on mobile technology might save associations money. Many association executives are in the process of determining whether engaging their community through mobile devices will fit their value model and membership. People have asked us how Socious evaluated mobile technologies and the criteria we used in developing a product strategy for our mobile community and mobile event apps.
Mobile apps are hot right now. Mobile technology sessions are full and our booth is buzzing at this year’s conferences. Everybody wants one. However, few fully understand the strategic and functional facets of providing a mobile app that supports the missions of associations. A recent report from Forrester provides some important clarity to association executives around the reach, usage, and cost of mobile apps.
Think your association can wait to start using mobile apps to engage your members? Think again. Both consumer and enterprise mobile technology is quickly overtaking traditional online channels for certain types of member engagement.
Socious recently hosted a webinar on how mid-sized and large organizations can hold more successful conferences using online communities and mobile technology. It focused on driving attendance, engaging members during the conference, and increasing revenue and momentum coming out of the conference. These are the slides from the webinar:
Here are some of the tips for improving your meeting's performance before, during, and after the conference:
- Before the conference, provide valuable content (not just promotional information) to prospective attendees and registrants to get them excited about your conference.
- Add your conference marketing messages inside existing communication channels rather than fighting the tide to create new online destinations.
- Use your email marketing and social media outposts to drive visitors to your website and online community.
- During the conference, use your conference mobile app to help attendees stay connected with your organization throughout the event.
- Be sure that your mobile conference app is capability of more than viewing information. Allow attendees to interact with speakers, organizers, and other attendees who contribute comments.
- Use the social features of your mobile event app to enable attendees to engage one another through their phones during your conference.
- After the conference, extend the conference content to generate revenue and excitement.
- Promote discussion of hot conference topics in your online community.
- Create significant revenue through a vendor program.
- Use the momentum coming out of your conference to gain ground on other organizational goals.
You can get detailed explanations of these tips by watching the full webinar on-demand.
Free Webinar-On-Demand - Using Online Communities and Mobile Apps to Hold More Successful Conferences
Meeting and conference attendees increasingly demand ways to engage organizers, presenters, and each other from the time they register for months after the event. Conference management software often includes an online community platform to drive engagement prior to and following the conference.