What did you think about Snapchat when it first came out? Did you think it was a fad that would burn out? I did. But now, four years later, Snapchat is still going strong and those who jumped on the Snapchat bandwagon at the beginning are seeing the benefits.Read More
Online Community Blog
With technology, there is a constant evolution of terms, products, and approaches. If you're not fully engrossed in that world, it can be hard to keep up. The meteoric adoption of mobile device to find information, keep in touch, and complete transactions has heads at many companies spinning.
According to data from Cisco, global mobile devices and connections in 2014 grew to 7.4 billion, up from 6.9 billion in 2013. The vast majority of mobile data traffic (97%) originated from smart devices.
The increased use of mobile devices poses both opportunities and challenges for businesses. They want to know if their approach is the right one for their company, customers, and goals. Are they putting their time and money in the right places?Read More
For many online communities, especially those with members who are busy or don’t have consistent access to a desktop or laptop, mobile engagement is a critical part of their online community strategy.
When a business or association decides that in order to keep their customers, employees, partners, or members engaged they need a mobile app that extends their online community, they are soon faced with the decision to develop a native app (the kind you find in an app store) or a mobile web app that uses the phone’s browser.
Think your association can wait to start using mobile apps to engage your members? Think again. Both consumer and enterprise mobile technology is quickly overtaking traditional online channels for certain types of member engagement.