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HigherLogic and Socious

Online Community Blog

Is a Virtual Membership Option Right for Your Association?

Posted by Christina Green on Thu, Oct 29, 2015 @ 08:30 AM

Recently we passed the milestone of Back to the Future Day. October 21st, 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

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Tags: Association Management, Membership Management, Membership Marketing, Association Trends

Why Associations Are Making Their Private Member Community the Centerpiece of Their Membership Marketing Strategy [Research]

Posted by Joshua Paul on Thu, Aug 27, 2015 @ 09:00 AM

The Role of Association Private Online Member Communities in Membership Marketing

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

At Socious, we analyzed the data and saw connections between the report’s findings and the role that private online member communities play in associations.

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Tags: Association Management, Member Engagement, Member Benefits, Membership Marketing

New Tools to Keep Customers Engaged: Remarketing Basics

Posted by Joshua Paul on Wed, Jun 03, 2015 @ 08:08 AM

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Tags: Online Community, Online Community Management, Membership Marketing, Customer Marketing, Marketing Strategy

Your Online Community Strategy is a Product Strategy

Posted by Joshua Paul on Fri, Oct 28, 2011 @ 12:48 PM

Socious recently hosted an advanced webinar with Mariner Management & Marketing to teach association executives how to make their online member community their most valuable member benefit. Creating an online community that focuses on helping members or customers become more successful in their jobs, businesses, and lives is much more that a social strategy - It is a strategic imperative for all mid-sized and large companies and membership organizations.

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Tags: Association Management, Social Business, Online Community, Customer Communities, Membership Marketing

Why Are Email Open Rates Important in Membership Marketing? [Response]

Posted by Joshua Paul on Thu, Apr 28, 2011 @ 10:35 AM

Should marketers drop the use of open rate when measuring email marketing effectiveness? This article is a response to the recent ASAE post, by Scott Briscoe, on why associations and other membership organizations should stop paying attention to email open rates. You can read it on the ASAE Acronym blog.

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Tags: Association Management, Membership Marketing, Email Communication

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About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

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