Recently we passed the milestone of Back to the Future Day. October 21st, 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.Read More
Online Community Blog
Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. It is the association industry’s deepest look into trends, tools, and tactics. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.
At Socious, we analyzed the data and saw connections between the report’s findings and the role that private online member communities play in associations.Read More
Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.Read More
Socious recently hosted an advanced webinar with Mariner Management & Marketing to teach association executives how to make their online member community their most valuable member benefit. Creating an online community that focuses on helping members or customers become more successful in their jobs, businesses, and lives is much more that a social strategy - It is a strategic imperative for all mid-sized and large companies and membership organizations.
Should marketers drop the use of open rate when measuring email marketing effectiveness? This article is a response to the recent ASAE post, by Scott Briscoe, on why associations and other membership organizations should stop paying attention to email open rates. You can read it on the ASAE Acronym blog.