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HigherLogic and Socious

Online Community Blog

What’s Next? 6 Membership Trends to Watch in 2017

Posted by Christina Green on Thu, Dec 22, 2016 @ 08:30 AM

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Tags: Analytics, Membership Marketing, Association Trends, Member Experience

What to Do When Your Members Hate Technology

Posted by Christina Green on Wed, Nov 09, 2016 @ 08:30 AM

You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can’t wait to roll it out.

Except for one thing.

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Tags: Association Executives, Member Engagement, Membership Marketing, Membership Management Software

4 Secrets to Better Email Deliverability to Members and Customers

Posted by Julie Dietz on Fri, Aug 26, 2016 @ 08:30 AM

What’s the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Tags: Membership Marketing, Customer Marketing, Email Communication

5 Reasons Why Your Association’s Prospecting Emails Fail (And How to Fix It)

Posted by Julie Dietz on Mon, Aug 01, 2016 @ 08:30 AM

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Tags: Membership Marketing, Mobile Engagement, Email Communication

3 Ways to Recruit More Members: Insights from the 2016 Membership Marketing Report

Posted by Julie Dietz on Thu, Jul 28, 2016 @ 08:30 AM

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It’s stressful. And it could all boil down to nothing if you don’t use tactics that are effective.

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Tags: Membership Marketing, Association Trends, Email Communication, Private Online Communities

3 Facebook Live Ideas for Associations

Posted by Christina Green on Mon, Jul 25, 2016 @ 08:30 AM

Do you rely on Facebook for news about your friends? Engagement announcements? New jobs? Travel plans? Individuals have been relying on Facebook for this kind of news for years now, and it didn’t take organizations long to follow suit. Both businesses and associations jumped on the Facebook bandwagon to share their news, and promote their products, educational courses, and benefits.

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Tags: Social Strategy, Membership Marketing, Social Media for Associations

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Posted by Julie Dietz on Thu, Jul 21, 2016 @ 08:30 AM

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

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Tags: Member Benefits, Membership Marketing, Email Communication

3 Types of Association Members and How to Engage Them

Posted by Christina Green on Fri, Jul 01, 2016 @ 08:30 AM

Novelists, marketers, and psychologists like to lump people into groups. It’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

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Tags: Association Management, Member Engagement, Member Benefits, Membership Marketing

How to Get Market Data for Your Association Without Doing Expensive Market Research

Posted by Julie Dietz on Fri, Jun 24, 2016 @ 08:30 AM

Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said “… you cannot have information without data.”

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Tags: Member Benefits, Membership Marketing, AMS Software

What is Retention Marketing? Plus Three Tips for Doing It Well

Posted by Joshua Paul on Tue, Dec 01, 2015 @ 08:37 AM

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

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Tags: Association Management, Social Business, Customer Retention, Member Retention, Membership Marketing, Customer Marketing

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