The LinkedIn Member Engagement group is up to 300 association and membership professionals. The Member Engagement group on LinkedIn is a place where membership professionals can ask questions, get help, and share ideas with peers in the association and nonprofit space. Membership is open, free, and over 300 people strong.
Online Community Blog
While member engagement is only a means to an end, ongoing member engagement is one most effective ways for membership organizations to archeive their most mission critical goals, such as membership growth or retention, revenue generation, public awareness, and legislative action. However, keeping members engaged over time can be challenging for even the most well-funded organizations.
Good member engagement advice, processes, and platforms (ones that are proven to work) provide associations and other membership organizations one of the highest returns on their investment (ROI) of any membership or marketing activity.
Help Others Solve Member Engagement Challenges
Do you think most nonprofit membership organizations have to make radical changes in order to survive and thrive? Based on my experience with hundreds of associations, I’d say you that many do. Luckily, there are very smart, passionate people who have committed their careers to bringing tangible solutions to the association community.
Membership. All or Nothing?
This is the second part of our article on free membership models being explored by many associations. You can read the first part in this series to understand why a membership organizations are thinking about eliminating dues, common concerns about moving to a free membership model, and which types of organizations are most successful in making this kind of shift.
This post builds on, and responds to, the recent discussions about one of the major trends steamrolling toward associations and other membership organizations in the next 5 years.
What can association leaders learn from the American Marketing Association Foundation's report, Nonprofit CMOs Call for a Transformation of Marketing?