Flying cars. Meals that spontaneously appeared after a machine was given an order. A shower that dressed you. These are things I grew up expecting. They had been promised to me by the Jetsons, first, and then Back to the Future and all its sequels.Read More
Online Community Blog
What do these publications have in common?
In the last several years they’ve begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.Read More
At this moment, you’re staring at a screen. You’re scrolling through this article on your smartphone, or your tablet, or your laptop. An hour ago, yesterday, and last week at this same time, chances are pretty good that you were also staring at a screen, taking advantage of technology to find information or get some work done.Read More
$23.56 per hour.
According to nonprofit management and advocacy organization, Independent Sector, that’s the estimated worth of a job.
But what job? A paralegal? A dental hygienist? A mechanic?
All those careers pay close to $23/hr, but none are the job that I’m referring to.
What’s your guess?Read More
Think back to the last time you purchased a product or service you didn’t like. Your last cable provider might come to mind. When you realized that you didn’t like the product, what did you do? Did you keep using it? Maybe you did, but once your contract was up on that TV or wireless provider, you probably went right out and switched to something better.Read More
Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we’d pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we’d pull out the phone book.Read More
There’s a reason why Facebook, LinkedIn, Twitter, and Snapchat have exploded. In a digital age, these websites are doing what your association was doing decades ago: bringing people together and building connections.Read More
Member renewals are important. Member acquisition is important. Creating the best possible member benefits are important. These are priorities that association employees focus on every day. They’re essential strategic initiatives for one very obvious reason: your members are the lifeblood of your association. Without members, your association wouldn’t exist.Read More
You’ve put in the hours to craft the best email campaign possible. Your templates are beautiful, your subject line is intriguing, your content is insightful, and after all that hard work, you finally hit send. It’s a moment of accomplishment - until your messages start bouncing back. You have the wrong email addresses; your data was too old.Read More