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HigherLogic and Socious

Online Community Blog

4 Little-Known Services from Your AMS Software Vendor that Will Save You Time and Money

Posted by Julie Dietz on Thu, Oct 27, 2016 @ 08:30 AM

Why is the image of a frazzled intern fetching coffee so ubiquitous?

We all know that interns have much more to contribute than just coffee runs, but the image endures – in part because it illustrates a few important principles. In every profession, there are low-level tasks and high-level tasks. There are critical tasks that demand skilled workers and tasks that people with less institutional knowledge and less of an acute skillset can do.

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Tags: Membership Management, Association Management Services, AMS Software

How to Create Content that Compels People to Join Your Association

Posted by Julie Dietz on Tue, Aug 02, 2016 @ 08:30 AM

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom’s voice, you’re connected with a salesman. That’s usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you’re still trying to find a way to get off that unexpected sales call.

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Tags: Association, Membership Management, Content Strategy, Mobile Strategy

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Posted by Julie Dietz on Fri, Jul 08, 2016 @ 08:30 AM

What’s more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

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Tags: Association Executives, Membership Management, Social Media Tips

4 Member-First Features Your Membership Management System Must Have

Posted by Julie Dietz on Mon, Jun 06, 2016 @ 08:30 AM

Does anyone remember multi-colored Ketchup? It was purple, green, even black, and it was one of those products that Heinz expected to hit it big - except it didn't.

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Tags: Member Engagement, Membership Management, AMS Software

101 Things You’d Rather Be Doing Than Wrestling With Your AMS

Posted by Julie Dietz on Fri, Jun 03, 2016 @ 08:30 AM

We’ve been reading the studies, and they’re dismal. Maybe even abysmal.

Despite all those glowing reviews you see on association management software providers' websites, it seems like no one is actually satisfied with their AMS. You don’t like the tools, you hate the support, and you spend all day wrestling with technology and trying to get your association management system to work.

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Tags: Association Management, Membership Management, Membership Database

Why Did Socious Create a New Association Management Software Platform?

Posted by Joshua Paul on Wed, Jun 01, 2016 @ 08:00 AM

Some people think we are crazy.

They say, “Why would you launch an association management software platform in an already crowded market?” There are over 50 businesses that offer membership management tools to associations and user groups. So, why is Socious, who is known for their community building platform and expertise, investing in this space?

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Tags: Association Management, Company News, Membership Management, Association Trends, AMS Software

Is a Virtual Membership Option Right for Your Association?

Posted by Christina Green on Thu, Oct 29, 2015 @ 08:30 AM

Recently we passed the milestone of Back to the Future Day. October 21st, 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

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Tags: Association Management, Membership Management, Membership Marketing, Association Trends

How to Accurately Calculate Your Customer or Member Retention Rate

Posted by Joshua Paul on Thu, Mar 06, 2014 @ 11:42 AM

Where do you spend more of your time — discussing how to get more customers or members — or how to keep the customers or members that you have?

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Tags: Analytics, Membership Management, Customer Retention, Member Retention, Customer Relationship Management

How Does Your Customer Communication Stack Up?

Posted by Joshua Paul on Wed, Sep 19, 2012 @ 10:35 AM

Who doesn’t want to keep their customers and bring their biggest fans into the selling process?

Who doesn’t want to decrease customer support costs?

Who doesn’t want to have the pulse of their market to create more profitable products?

The foundation for achieving all of these objectives and more is customer communication. Communication is the basis for all strong relationship. How you communicate, listen, and collaborate with customers determines how well your company builds relationships with your customers.

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Tags: Association Management, Social Business, Customer Communities, Customer Engagement, Membership Management, Customer Marketing

Why Virtual Memberships Matter to Associations [Private Social Networking Tips]

Posted by Joshua Paul on Wed, Sep 05, 2012 @ 11:35 AM

Associations have a reoccurring nightmare.

In this bad dream, a seemingly credible figure calls the organization out as not representing the people in, or interests of, a specific industry on national television.

There is a myth in this country. The myth is that most associations represent an entire industry.

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Tags: Association Management, Member Engagement, Online Community, Membership Management

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About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

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