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HigherLogic and Socious

Online Community Blog

4 Tips to Increase Member Retention at Your Association

Posted by Christina Green on Thu, Dec 03, 2015 @ 11:30 AM

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

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Tags: Association Management, Member Engagement, Online Community, Member Retention

What is Retention Marketing? Plus Three Tips for Doing It Well

Posted by Joshua Paul on Tue, Dec 01, 2015 @ 08:37 AM

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

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Tags: Association Management, Social Business, Customer Retention, Member Retention, Membership Marketing, Customer Marketing

10 Elements of a Winning Member Engagement Strategy

Posted by Joshua Paul on Thu, Aug 28, 2014 @ 08:21 AM

If you’re involved in community management, you’ve likely heard of the 90-9-1 principle. The numbers represent speculated percentages of engagement in online communities—with 90% of participants only viewing content, 9% responding to content, and 1% actively participating in the creation of new content. 

Even though these numbers are meant to guess at online participation as a whole and not specifically address engagement in online customer or member communities, they still seem pretty dismal. It’s difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your online community and association as a whole.

Why is Member Engagement So Important?

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Tags: Association, Association Management, Member Engagement, Online Community, Member Retention

Where Do Associations Get the Most ROI from Private Online Communities?

Posted by Joshua Paul on Wed, Apr 30, 2014 @ 01:35 PM

Building community and generating member engagement fuel almost every business objective for your association. This includes producing research and content, advocating for your members, and continuing to provide education, support, and networking opportunities for your industry.

Without engaged members, your association has more difficulty efficiently serving its mission. In a way, your members define you. Members’ interests, participation, and support (in the form of time and revenue) make what your association does possible. The degree to which members are engaged affects everything from legislative wins to event attendance to member retention rates.

How Does Building Community Impact Organization-Level Goals

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Tags: Association Management, Member Engagement, Social Business, Online Community, ROI, Member Retention

How to Accurately Calculate Your Customer or Member Retention Rate

Posted by Joshua Paul on Thu, Mar 06, 2014 @ 11:42 AM

Where do you spend more of your time — discussing how to get more customers or members — or how to keep the customers or members that you have?

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Tags: Analytics, Membership Management, Customer Retention, Member Retention, Customer Relationship Management

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