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HigherLogic and Socious

Online Community Blog

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Posted by Christina Green on Tue, Dec 27, 2016 @ 08:30 AM

Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Tags: Customer Engagement, Content Strategy, Marketing Strategy, Member Experience

What’s Next? 6 Membership Trends to Watch in 2017

Posted by Christina Green on Thu, Dec 22, 2016 @ 08:30 AM

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it’s nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word “laptop” with the same reverence of someone talking about the “goose that laid the golden egg.” In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Tags: Analytics, Membership Marketing, Association Trends, Member Experience

5 Factors that Can Make or Break Your Association Website Redesign

Posted by Julie Dietz on Mon, Dec 19, 2016 @ 08:30 AM

There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

That’s how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.

It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn’t fully think through before work got started.

That’s how a website redesign feels.

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Tags: Marketing Strategy, SEO, Association Management Services, Member Experience

Personalization Tips: How to Reach More Association Members Through your AMS Software

Posted by Christina Green on Wed, Dec 14, 2016 @ 08:30 AM

Remember the good old days when you were researching a vacation in Paris and an ad for Chinese food popped up in your internet browser?

Do you miss that?

Because I don’t. And neither do your members.

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Tags: AMS Software, Member Experience, Personalization

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Posted by Julie Dietz on Mon, Nov 28, 2016 @ 08:30 AM

“There is no reason anyone would want a computer in their home.”

What a spectacularly incorrect statement.

Ken Olsen, founder of Digital Equipment Corporation (which has since been acquired by Compaq, then Hewlett-Packard), said this in 1977. Now, less than 40 years later, we not only have computers in our homes, we have them in our pockets, purses, and even our jewelry.

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Tags: Conference Management, Mobile Strategy, Event App, Member Experience

The Psychology of Color in Marketing and Branding for Your Association

Posted by Christina Green on Mon, Oct 31, 2016 @ 08:30 AM

What color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo’s color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald’s chose red and yellow for their color scheme?
  • How about Coke’s signature red?
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Tags: Association, Marketing Strategy, Member Experience

6 Compelling Reasons to Consolidate Your Association’s Technology Systems

Posted by Julie Dietz on Wed, Oct 26, 2016 @ 08:30 AM

How many times have you heard someone say that they want to make a difference?

Nurses, doctors, teachers, charity workers, and professionals from all generations long to love their work and make a difference in other people’s lives. It’s one of the most pervasive aspirations in our society, and its one that many people struggle to fulfill.

That brings us to the topic of you. How lucky are you?

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Tags: Training, Membership Management Software, AMS Software, Member Experience

How to Get Amazon-Level Personalization (With No Extra Effort)

Posted by Julie Dietz on Mon, Oct 10, 2016 @ 08:30 AM

I’m attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple.

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Tags: Email Communication, Membership Management Software, Member Experience, Personalization

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