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HigherLogic and Socious

Online Community Blog

How to Address the 6 Biggest Engagement Problems in Your Association

Posted by Christina Green on Mon, Sep 12, 2016 @ 08:30 AM

When I was in high school I was invited to one of those coveted boy-girl parties. It was a friend’s birthday and she was making a big deal of everything, renting out an entire church hall for the event.

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Tags: Association Management, Member Engagement, Online Community Management

How to Develop a Long-Term Member Engagement Strategy

Posted by Julie Dietz on Thu, Sep 08, 2016 @ 08:30 AM

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we’ve all grown increasingly used to change shifting our lives, jobs, and companies. If you’re like me, there are times when you even embrace change instead of fighting it.

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Tags: Member Engagement, Analytics, Content Strategy, Customer Marketing

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Posted by Julie Dietz on Wed, Sep 07, 2016 @ 08:30 AM

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.

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Tags: Member Engagement, Online Community Management, Customer Experience, Content Strategy

How to Use Data to Solve Your Biggest Online Community Participation Problems

Posted by Julie Dietz on Tue, Sep 06, 2016 @ 08:30 AM

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn’t wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn’t have any responses.

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Tags: Member Engagement, Online Community Management, Analytics

How to Define, Track, and Increase Member Engagement [Webinar]

Posted by Nick Davis on Mon, Sep 05, 2016 @ 08:30 AM

Data from a recent report makes me think that there are a lot of executives that are losing sleep these days.

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Tags: Association Management, Member Engagement, SocialBusiness

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Posted by Julie Dietz on Thu, Sep 01, 2016 @ 08:30 AM

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they’ve begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Tags: Online Community Software, Member Engagement, Customer Engagement, Membership Management Software

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Posted by Julie Dietz on Tue, Aug 30, 2016 @ 08:30 AM

What’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. If they don’t interact with other members, they won’t network. And if they don’t volunteer, they won’t help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Tags: Member Engagement, Analytics, Marketing Strategy

5 Myths About Measuring Member Engagement

Posted by Julie Dietz on Wed, Aug 24, 2016 @ 08:30 AM

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Tags: Association Executives, Member Engagement, Analytics

Is It Time to Ax Your Young Professionals Group?

Posted by Christina Green on Thu, Aug 18, 2016 @ 08:30 AM

Do you remember sitting at the kiddie table? I do, and it’s a memory that brings up mixed feelings. I loved the kiddie table when I was five, but by 14 I was tired of all the screaming children. I wanted to move on to the main table. I imagine you can think of a time when you wanted the same thing.

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Tags: Association Management, Member Engagement, Millennials

The Dangers of Waiting to Start a Private Member Community

Posted by Christina Green on Tue, Aug 16, 2016 @ 08:30 AM

Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.

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Tags: Association, Online Member Communities, Member Engagement, Marketing Strategy

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