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HigherLogic and Socious

Online Community Blog

3 Ways to Engage More Association Members in Your Online Community

Posted by Christina Green on Wed, Jan 11, 2017 @ 08:30 AM

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you’ve seen both the vase and the faces, you can’t “un-see” either one. You can never go back to seeing a single image.

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Tags: Association, Online Member Communities, Member Engagement, Volunteer Management

The Most Popular Community Management Articles from the Last 12 Months

Posted by Julie Dietz on Wed, Jan 04, 2017 @ 08:30 AM

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members.

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016. These articles will give you a head start on 2017, covering topics from member engagement to business management.

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Tags: Association Management, Member Engagement, Customer Engagement, Socious

12 Top Association Articles from 2016

Posted by Christina Green on Wed, Dec 28, 2016 @ 08:45 AM

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Tags: Association, Member Engagement, Conference Management, Social Media Tips

What to Do When Your Members Hate Technology

Posted by Christina Green on Wed, Nov 09, 2016 @ 08:30 AM

You just discovered amazing new association management software that will give your association’s staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can’t wait to roll it out.

Except for one thing.

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Tags: Association Executives, Member Engagement, Membership Marketing, Membership Management Software

The Secrets to Increasing Ongoing Member Engagement [Web Class]

Posted by Nick Davis on Tue, Nov 01, 2016 @ 08:45 AM

Have you ever been told to do more with less?

If you haven’t been told that before, I’m sure you’ve at least heard some variation on that same idea, especially if you’re in the association industry.

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Tags: Association, Member Engagement, Webinar

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Posted by Julie Dietz on Mon, Oct 24, 2016 @ 08:30 AM

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Tags: Member Engagement, Analytics, Generating Revenue, Sales

How to Analyze Your Association’s Survey Data Without Losing Your Mind

Posted by Julie Dietz on Wed, Oct 12, 2016 @ 08:30 AM


“The data tells a story, and once you know the story you can change the ending.” – Debbie King, CEO of Association Analytics

Data, even “big data,” has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Tags: Association, Member Engagement, Analytics, Crowdsourcing

5 Survey Writing Secrets that Will Get More Responses

Posted by Julie Dietz on Fri, Oct 07, 2016 @ 08:30 AM

According to association consulting firm, Potomac Core, only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace.

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Tags: Member Engagement, Member Benefits, Crowdsourcing

The Worst Advice for Online Community Managers

Posted by Christina Green on Mon, Sep 19, 2016 @ 08:32 AM

Have you ever noticed that everyone and their brother has some advice for you?

Oh, you got a new job? Get there early, make sure you reply to emails right away and ask lots of questions so they know you’re interested. And wear your gray slacks, they’re very professional.

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Tags: Member Engagement, Online Community Management, Social Media for Associations

7 Ideas You Can Steal from Successful Online Communities

Posted by Julie Dietz on Wed, Sep 14, 2016 @ 08:30 AM

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Tags: Member Engagement, Online Community, Customer Experience, Member Benefits

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