There’s a reason why Facebook, LinkedIn, Twitter, and Snapchat have exploded. In a digital age, these websites are doing what your association was doing decades ago: bringing people together and building connections.Read More
Online Community Blog
Research brings to mind long hours staring at books in the library, combing through website and online databases, or tediously asking question after question in the ongoing attempt to understand a subject, a person, or an idea.Read More
Why do you check Facebook every time you’re bored? Why do you reach for your phone almost before you’ve even opened your eyes in the morning? Go for the coffee maker as soon as you’re on your feet?
It’s habit. Habits are a powerful force in our lives that influence us in ways that we don’t always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don’t even realize we have.Read More
Novelists, marketers, and psychologists like to lump people into groups. It’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.Read More
Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you’re part of at least one of them.Read More
Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said “… you cannot have information without data.”Read More
Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.Read More
Event planning is a sexy career filled with all the glamour of fancy dresses, cocktail parties, and worldwide travel, right? Not quite. Those exciting perks are just a few of many common misconceptions in the event planning industry.Read More
Do you remember the last job interview you had? Sitting in the hot seat, trying not to fidget as you were asked questions about your experience and what you could contribute to the company?
I remember my last interview, and there were a few questions that stumped me. What did my interviewer want me to say? How could I explain that I was qualified and ready to help the company?
Mind-reading would have been a nice skill to have at that moment.Read More
Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that’s what your association is built to do – help members by providing benefits.Read More