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HigherLogic and Socious

Online Community Blog

How to Use Networking Tools in Your AMS Software to Improve the Member Experience

Posted by Julie Dietz on Tue, Jul 19, 2016 @ 08:30 AM

There’s a reason why Facebook, LinkedIn, Twitter, and Snapchat have exploded. In a digital age, these websites are doing what your association was doing decades ago: bringing people together and building connections.

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Tags: Member Benefits, Public Social Networks, Membership Management Software, AMS Software

Top 5 Market Research Tools Hiding in Your Association Management Software

Posted by Julie Dietz on Thu, Jul 14, 2016 @ 08:30 AM

Research brings to mind long hours staring at books in the library, combing through website and online databases, or tediously asking question after question in the ongoing attempt to understand a subject, a person, or an idea.

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Tags: Member Engagement, Member Benefits, AMS Software

How to Use the Psychology of Addictive Technology to Create Compelling Member Benefits

Posted by Julie Dietz on Thu, Jul 07, 2016 @ 08:30 AM

Why do you check Facebook every time you’re bored? Why do you reach for your phone almost before you’ve even opened your eyes in the morning? Go for the coffee maker as soon as you’re on your feet?

It’s habit. Habits are a powerful force in our lives that influence us in ways that we don’t always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don’t even realize we have.

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Tags: Member Engagement, Member Benefits, Marketing Strategy

3 Types of Association Members and How to Engage Them

Posted by Christina Green on Fri, Jul 01, 2016 @ 08:30 AM

Novelists, marketers, and psychologists like to lump people into groups. It’s not because they like to stereotype, or don’t recognize that every individual is unique, it’s because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

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Tags: Association Management, Member Engagement, Member Benefits, Membership Marketing

How to Create Indispensable Benefits for Your Association Members

Posted by Julie Dietz on Wed, Jun 29, 2016 @ 08:30 AM

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you’re part of at least one of them.

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Tags: Member Engagement, Member Benefits, Crowdsourcing, AMS Software

How to Get Market Data for Your Association Without Doing Expensive Market Research

Posted by Julie Dietz on Fri, Jun 24, 2016 @ 08:30 AM

Writer and programmer, Daniel Keys Moran, summed up one of the key dilemmas facing associations today when he said “… you cannot have information without data.”

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Tags: Member Benefits, Membership Marketing, AMS Software

Association Job Hacks: Secrets to Becoming Your CFO’s Favorite Employee

Posted by Julie Dietz on Tue, Jun 21, 2016 @ 08:30 AM

Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.

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Tags: Association Executives, Member Benefits, Content Strategy

3 Unsexy, But Essential Steps to Planning Your Organization’s Next Event

Posted by Cathy Clifton on Tue, Jun 14, 2016 @ 08:30 AM

Event planning is a sexy career filled with all the glamour of fancy dresses, cocktail parties, and worldwide travel, right? Not quite. Those exciting perks are just a few of many common misconceptions in the event planning industry.

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Tags: Member Benefits, Conference Management

How to Use Your AMS Software to Read Your Members’ Minds

Posted by Julie Dietz on Mon, Jun 13, 2016 @ 08:30 AM

Do you remember the last job interview you had? Sitting in the hot seat, trying not to fidget as you were asked questions about your experience and what you could contribute to the company?

I remember my last interview, and there were a few questions that stumped me. What did my interviewer want me to say? How could I explain that I was qualified and ready to help the company?

Mind-reading would have been a nice skill to have at that moment.

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Tags: Member Engagement, Member Benefits, AMS Software

How to Make Your Website Your Association’s Top Member Benefit

Posted by Julie Dietz on Thu, Jun 09, 2016 @ 08:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that’s what your association is built to do – help members by providing benefits.

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Tags: Association Management, Member Benefits, Content Strategy

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