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HigherLogic and Socious

Online Community Blog

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Posted by Julie Dietz on Thu, Oct 20, 2016 @ 08:30 AM

Try to count how many websites you visited yesterday. Or even today – just this morning.

Do you know? Or have you already lost count?

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Tags: Member Benefits, Marketing Strategy, Association Management Services, Membership Management Software

How Associations Can Deliver More Value to Members Through Job Training

Posted by Julie Dietz on Mon, Oct 17, 2016 @ 08:30 AM

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Tags: Association, Training, Jobs, Member Benefits

How Gaps in Higher Education Create Big Opportunities for Associations

Posted by Taylor Clement on Thu, Oct 13, 2016 @ 08:30 AM

“It went well. Really well.” - Me

That’s what I told everyone after the interview at my dream job. I was able to answer all the questions and it seemed like a perfect fit.

I couldn’t stop smiling. I was so sure I'd get the position and I was ready to start my new career path. I was going to be successful, with the best career possible right out of college.

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Tags: Association, Jobs, Member Benefits, Millennials

5 Survey Writing Secrets that Will Get More Responses

Posted by Julie Dietz on Fri, Oct 07, 2016 @ 08:30 AM

According to association consulting firm, Potomac Core, only 63% of association members feel that they’re getting value from their membership fees. That’s a scary number, especially as associations struggle to stay relevant in today’s marketplace.

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Tags: Member Engagement, Member Benefits, Crowdsourcing

Don’t Start Writing Your Association’s Next Survey Without Following These Steps

Posted by Julie Dietz on Mon, Oct 03, 2016 @ 08:30 AM

“USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.” – David Letterman

That’s insightful information. Really mind-blowing. And funny because it’s so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Tags: Association, Collaboration, Member Benefits, Crowdsourcing

4 Steps to Inspire Innovation in Your Association

Posted by Taylor Clement on Fri, Sep 30, 2016 @ 08:30 AM

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard

Many people believe innovation is all about inventing and releasing new products. That’s a myth. Innovation is so much more than just revamping products or services.

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Tags: Association Executives, Innovation, Member Benefits

Can Associations Thrive in a Crowded Marketplace?

Posted by Julie Dietz on Fri, Sep 23, 2016 @ 08:30 AM

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Tags: Association Management, Online Community, Member Benefits, Association Trends

7 Ideas You Can Steal from Successful Online Communities

Posted by Julie Dietz on Wed, Sep 14, 2016 @ 08:30 AM

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Tags: Member Engagement, Online Community, Customer Experience, Member Benefits

11 Must-Have File Library Features to Look for When Selecting Online Community Software

Posted by Julie Dietz on Tue, Jul 26, 2016 @ 08:30 AM

Ask 10 people in your office to describe your online community software. I bet almost all of them talk about forums and discussions. While forums are great for ongoing conversations, they’re not effective for centralizing community resources or allowing members to share tools or collaborate on documents. That’s why file libraries are an equally popular feature.

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Tags: Collaboration, Online Community Software Features, Member Benefits

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Posted by Julie Dietz on Thu, Jul 21, 2016 @ 08:30 AM

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

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Tags: Member Benefits, Membership Marketing, Email Communication

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