You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.Read More
Online Community Blog
Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.
Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.Read More
There was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.
That’s how my kitchen looked during its recent upgrade. The end result was beautiful, but redoing an entire room was a huge undertaking.
It took weeks to finish, cost a fortune, and there were probably at least half a dozen considerations that I didn’t fully think through before work got started.
That’s how a website redesign feels.Read More
What color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?
Your logo’s color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.
- Would the Olympic rings be as symbolic if they were all grey?
- Why do you think McDonald’s chose red and yellow for their color scheme?
- How about Coke’s signature red?
Try to count how many websites you visited yesterday. Or even today – just this morning.
Do you know? Or have you already lost count?Read More
What’s the point of joining an association if you don’t participate? If members don’t use your members-only benefits they won’t see the value in them. If they don’t interact with other members, they won’t network. And if they don’t volunteer, they won’t help further your mission. There will be no reason for them to renew and continue paying dues year after year.Read More
Several years ago Ducati Motor Holdings, manufacturer of luxury motorcycles now owned by Audi, made a decision. They wanted to start an online community for fans of their brand. Sounds like a good idea doesn’t it? Except for one tiny thing. A vibrant, online Ducati fan community already existed and it didn’t belong to them.Read More
Why do you check Facebook every time you’re bored? Why do you reach for your phone almost before you’ve even opened your eyes in the morning? Go for the coffee maker as soon as you’re on your feet?
It’s habit. Habits are a powerful force in our lives that influence us in ways that we don’t always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don’t even realize we have.Read More
Crickets. An enjoyable sound if you’re out camping for the night, but not what members want to hear from an association that they paid money to be a part of.Read More
Did you know that B2B companies that blog generate an average of 67 percent more leads per month than companies that do not blog? Creating high quality, relevant content, such as regular blog posts, is an essential element of effective content marketing strategies today.Read More