Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn’t see (there aren’t). I was surprised because my father is a 60-something retiree and he’s getting into social networks, which are really just online communities. He loves them, and he’s already used them to reconnect with numerous colleagues, friends, and organizations that he belongs to.Read More
Online Community Blog
You are competing with dozens of distractions when it comes to capturing the hearts and minds of your customers, and engagement is in everyone’s thoughts because it’s one way to get attention in this plugged-in world. Engaging audiences, especially through online communities, can help get your message across in a noisy environment full of people with short attention spans.Read More
Organizations need to make a lot of choices when they are planning their online customer or member community. These important decisions include how to structure the community, who is in charge of their community’s content plan, and which customer groups have access to specific content, features, and discussions.
However, one of the decisions that causes the most angst among our customers might surprise you:Read More
By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn’t even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.Read More
On the surface, an active, well-managed online community may seem like an easy strategy to implement at your organization.
Pick a platform. Start some discussions. Tell your customers or members about it. And you now have an online community. Right?
You may have even participated in strong online communities and thought to yourself, “Hey, we can do that.” And while, yes, you certainly can, it’s important to recognize the upfront planning work that goes into launching a successful community.Read More
How to Set Up a Killer Customer Experience in Your Online Community
Launching an online community is the most critical phase of implementing an online community for your association, nonprofit, or user group. It’s the first chance you have to show your members what you have been working on and have them see the value of your new online community. If you don’t take time to think through the launch phase, you could find yourself scrambling to think of a back-up plan.