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HigherLogic and Socious

Online Community Blog

6 Association Management Tips from Steve Jobs

Posted by Christina Green on Wed, Oct 05, 2016 @ 08:30 AM

It’s hard to believe it’s been half a decade since Steve Jobs’ passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Tags: Association Management, Association Executives, Innovation

4 Steps to Inspire Innovation in Your Association

Posted by Taylor Clement on Fri, Sep 30, 2016 @ 08:30 AM

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change. That is inevitable.” – William Pollard

Many people believe innovation is all about inventing and releasing new products. That’s a myth. Innovation is so much more than just revamping products or services.

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Tags: Association Executives, Innovation, Member Benefits

How to Improve Product & Services in the Age of Online Communities

Posted by Joshua Paul on Thu, Aug 09, 2012 @ 09:24 AM

Take an unofficial poll in your organization to see which department your employees think your online customer community benefits the most. Will it be marketing? Will customer support come out the winner?

You may be surprised that the dark horse in the race is the group whose use of your private online community can have the biggest impact on your organization’s revenue and future – product management.

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Tags: Association Management, Social Business, Online Community, Customer Communities, Innovation, Product Management

How to Leverage Your User Community to Drive Product Innovation

Posted by Joshua Paul on Tue, Jul 24, 2012 @ 08:47 AM

Product management is everything - from the presidential campaign to Apple’s success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.

The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.

The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to:

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Tags: Online Community Software, Association Management, Social Business, User Groups, Innovation, Product Management

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