The internet has significantly democratized fundraising over the past 5 years. Barrack Obama’s 2008 campaign raised an astonishing $337 million from individuals making small donations (under $200). According to the Urban Institute’s 2010 Nonprofit Fundraising Survey report, individual giving is the largest single source of contributions for nonprofit organizations. This change raises the following question about the donor experience and online relationship building:
How many of you have received an online solicitation from an organization that you are familiar with, made a donation, and then never heard from the organization again, until it was time to ask for another donation?
Are You Leaving Donors Blowing In the Wind?
While the internet has also made it easier to give, it has also made it easy for organizations to receive donations without having to nurture and engage their donors to build a relationship with them. Many nonprofits, universities, and associations are turning to online community technology to stay connected to donors before and after they give. Here are five ways that your organization can use a private online community to keep important donors engaged.