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HigherLogic and Socious

Online Community Blog

How to Get Your Customers to Sell and Market for You

Posted by Julie Dietz on Thu, Jan 12, 2017 @ 08:30 AM

You’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. I went to multiple stores, testing several vacuums as well as questioning the people selling them. I was looking for a clear idea of the winners and losing in the category.

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Tags: Customer Advocacy, Marketing Strategy, Generating Revenue, Sales

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Posted by Julie Dietz on Mon, Oct 24, 2016 @ 08:30 AM

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Tags: Member Engagement, Analytics, Generating Revenue, Sales

How to Choose the Right Payment Gateway for Your Organization (And Ensure Secure Transactions)

Posted by Ray Flores on Tue, Jun 28, 2016 @ 08:30 AM

“Payment gateway” is not a phrase you’re likely to hear in everyday conversation. A technical term for something we have all used (probably many, many times) payment gateways are a staple for ecommerce websites.

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Tags: Generating Revenue, Sales, AMS Software

What is Net Negative Churn (And Why Do You Want It)

Posted by Julie Dietz on Tue, May 17, 2016 @ 08:30 AM

It's hard to pinpoint a single reason that your customers either stay with you or leave. However, if there’s one thing we know for sure, it’s this: change leads to churn. Customers will change their minds. Your services will evolve, and no matter what you do, your products or services aren’t always going to be the right fit for every person every time.

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Tags: Customer Retention, Generating Revenue, Sales

How Customer Engagement Increases Existing Customer Sales

Posted by Julie Dietz on Fri, May 13, 2016 @ 08:30 AM

There are ups and downs in the stock market, in housing prices, in consumer sales. These trends, even though they’re important, are something we’re used to, so when a new, important business trend comes along we may or may not pay attention.

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Tags: Customer Engagement, Customer Advocacy, Generating Revenue

3 Ways Marketing Agencies & Consultants Can Turn Overservicing Into Relationships and Revenue

Posted by Julie Dietz on Tue, May 10, 2016 @ 08:30 AM

As a professional agency or consultant, you provide high quality services and are paid accordingly, right? Think about it. Maybe this is true, but maybe it’s not. According to a recent SoDA report, at least 49% of agencies have reported a profit loss due to overservicing – that is, giving their clients too much high quality service and not being paid for it.

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Tags: Partner Relationships, Customer Marketing, Generating Revenue

Master the Art of Upselling, Upgrades, and Add-ons

Posted by Julie Dietz on Tue, May 03, 2016 @ 08:30 AM

If you were brainstorming a business plan, what would it include? An exceptional product? A killer design? A team that runs like a well-oiled machine? If you’re a savvy business person these things popped into mind, but so did marketing, sales, and revenue goals as well.

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Tags: Customer Marketing, Generating Revenue, Sales

Do You Have HubSpot Clients? 3 Ways to Generate More Revenue

Posted by Julie Dietz on Thu, Apr 28, 2016 @ 08:30 AM

If you run a digital design agency or marketing consult company, you’re either on dry land or you’re drowning. Far too often that’s the way it is with project work, and many agencies are familiar with this. Projects come in waves then dry up during periods of low demand, creating a feast-or-famine situation.

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Tags: Socious, HubSpot Tips, Generating Revenue

3 Growth Metrics You Can’t Ignore Any Longer

Posted by Julie Dietz on Tue, Apr 26, 2016 @ 08:30 AM

Successful businesses take a hard look at their numbers at least once or twice a year, sometimes even more. When they do, they hammer out weaknesses and business goals such as increasing revenue or rolling out product updates, that they want to focus on in the next six months. At the top of nearly everyone’s list, you can often find one goal: growth.

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Tags: Customer Advocacy, Analytics, Generating Revenue

How to Generate Revenue From Your Online Community Through Sponsors or Vendors [Video]

Posted by Paul Schneider on Wed, Aug 26, 2015 @ 08:30 AM

The most successful online communities across the nation all have one thing in common, they are backed by a powerful business strategy. Sometimes this means keep customer engaged and leveraging the social activity in the community identify revenue opportunities for your business. For other organizations, the online community generates revenue directly. The following outlines how the latter.

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Tags: Social Business, Online Community, ROI, Generating Revenue

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