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HigherLogic and Socious

Online Community Blog

How to Stay Competitive as Your Industry Goes Social [Social Business Study]

Posted by Joshua Paul on Fri, Jan 25, 2013 @ 09:54 AM

Study: Social Software’s Importance in Your Business Will Grow 45% in the Next 3 Years

Executives must walk a tight rope on social software. It is true that there is a lot of hyperbole around social strategies. It is also a reality that businesses which don’t embrace online community platforms and other social software will get left behind. Your customers expect to be able to engage you in customer communities. You competitors are rapidly researching and implementing social business strategies as well. Where does that leave your organization?

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Tags: Online Community Software, Social Business, Customer Communities, Enterprise 2.0, Customer Support

8 Reasons to Fight for Internal Collaboration in Your Customer Community

Posted by Joshua Paul on Thu, Jul 26, 2012 @ 09:27 AM

The basic premise behind enterprise online communities has two parts:

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Tags: Association Management, Social Business, Online Community, Customer Communities, Enterprise 2.0, Collaboration

5 Ways to Get Employee Buy-In for Your Corporate Online Community

Posted by Joshua Paul on Wed, Jul 18, 2012 @ 08:35 AM

Organizations must give a lot to receive the benefits of incorporating an online community into their business strategy. This includes devoting resources, upping transparency, and creating a culture of collaboration. Whether it is an internal social network or an online customer community, the driving force behind the success of a corporate community is employee buy-in.

Socious’ ProCommunity podcast recently featured a conversation with Rachel Happe of The Community Roundtable on why businesses must be willing to give up some control in order to get the tangible value that online communities can deliver in a business environment.

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Tags: Association Management, Social Business, Online Community, Customer Communities, Enterprise 2.0

With Enterprise Online Communities, Simplicity Wins. Or Does It?

Posted by Joshua Paul on Fri, Apr 20, 2012 @ 10:49 AM

With Facebook’s recent acquisition of photo effects and sharing mobile app, Instagram, it is easy to see how one could say that simplicity wins the day in social networking software. Twitter’s meteoric rise and the success of employee collaboration tool, Yammer, are also examples of the power of simple, easy-to-learn social applications with easy-to-use social networks.

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Tags: Online Community Software, Association Management, Social Business, Online Community, Enterprise 2.0

3 Audiences You Can’t Ignore in Your Enterprise Social Strategy

Posted by Joshua Paul on Thu, Feb 16, 2012 @ 10:43 AM

It is clear that the terms “enterprise 2.0” and “social business” mean different things to different people. To move beyond definitions, let’s focus on the impact that an enterprise social strategy can have on an organization. Today’s companies and associations are networked organizations. Employees, customers (or members), and industry partners rely on each other like never before.

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Tags: Association Management, Social Business, Enterprise 2.0

3 Big Social Business Ideas for the Enterprise 2.0 Conference

Posted by Joshua Paul on Fri, Nov 11, 2011 @ 10:46 AM

Not everyone can present at every conference. If you have valuable information for the Enterprise 2.0 Conference audience, add your insight or link in comments below.

Over the summer months, I submitted several sessions to present at the Enterprise 2.0 Conference. Having provided enterprise social community software to businesses since before Mark Zuckerberg even applied to Harvard, I figured Socious had some valuable lessons learned and guidance for the Enterprise 2.0 audience.

Though we didn’t make the cut this year, I still believe that our experience can help social business and marketing professionals who are planning Enterprise 2.0 online community initiatives – both the people attending the Enterprise 2.0 Conference and those who will be following the conference online from their offices.

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Tags: Social Business, Online Community, Customer Communities, Enterprise 2.0

Enterprise Social Technology and the Importance of Flexibility

Posted by Joshua Paul on Fri, Jun 24, 2011 @ 02:02 PM

Online Communities Bring Together Customers, Partners, Employees, Prospects, and Fans

As I reflect on the ideas that came out of this week’s Enterprise 2.0 Conference in Boston, I can’t help but be reminded that the beauty of business social software is that it is rarely designed with a ‘one size fits all’ approach. Software providers that walk in on day one and tell a business how it has to change it order to get results from their software rarely make it.

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Tags: Social Business, Online Community, Customer Communities, Enterprise 2.0

5 Social Business Trends to Watch at the Enterprise 2.0 Conference

Posted by Joshua Paul on Thu, Jun 16, 2011 @ 09:46 AM

Fun Fact:  At Socious, we have been providing enterprise social networks to businesses and associations since Mark Zuckerberg was in high school.

Having seen buzzwords evolve, new technologies launch, and more successes and failures in the enterprise software space than we can count, my ears perk up and I go into listening mode when the Enterprise 2.0 Conference rolls around. Founded in 2008, the Enterprise 2.0 Conference brings together the brightest minds in making social and collaborative platforms work for businesses.

You often hear me write or speak about using private or gated online communities to bring more value to your business or nonprofit. Today, I want to share with you 5 of the trends that I am looking for updates on at this year’s conference, which runs from June 21-23 in Boston.

Trend #1: Definition of Community

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Tags: Social Business, Online Community, Enterprise 2.0, Social Business Trends

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We help associations and user groups take a community-first approach to managing their members.

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Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

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