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HigherLogic and Socious

Online Community Blog

How to Get Amazon-Level Personalization (With No Extra Effort)

Posted by Julie Dietz on Mon, Oct 10, 2016 @ 08:30 AM

I’m attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through “wedding gifts” on Amazon before I figured out what to give the happy couple.

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Tags: Email Communication, Membership Management Software, Member Experience, Personalization

4 Secrets to Better Email Deliverability to Members and Customers

Posted by Julie Dietz on Fri, Aug 26, 2016 @ 08:30 AM

What’s the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Tags: Membership Marketing, Customer Marketing, Email Communication

5 Reasons Why Your Association’s Prospecting Emails Fail (And How to Fix It)

Posted by Julie Dietz on Mon, Aug 01, 2016 @ 08:30 AM

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Tags: Membership Marketing, Mobile Engagement, Email Communication

3 Ways to Recruit More Members: Insights from the 2016 Membership Marketing Report

Posted by Julie Dietz on Thu, Jul 28, 2016 @ 08:30 AM

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It’s stressful. And it could all boil down to nothing if you don’t use tactics that are effective.

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Tags: Membership Marketing, Association Trends, Email Communication, Private Online Communities

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Posted by Julie Dietz on Thu, Jul 21, 2016 @ 08:30 AM

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

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Tags: Member Benefits, Membership Marketing, Email Communication

The 5 Most Common Mistakes of Association Onboarding Programs

Posted by Christina Green on Mon, Jul 18, 2016 @ 08:30 AM

Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It’s great, until someone makes a mistake and overbooks your hotel or cancels your flight.

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Tags: Association Management, Member Engagement, Email Communication

How to Create an Effective Member Communication Schedule

Posted by Carol Valora on Thu, Jun 16, 2016 @ 08:30 AM

Crickets. An enjoyable sound if you’re out camping for the night, but not what members want to hear from an association that they paid money to be a part of.

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Tags: Member Engagement, Email Communication, Marketing Strategy

Are You Spamming Your Customers? (and How to Stop)

Posted by Julie Dietz on Thu, Apr 21, 2016 @ 08:30 AM

Spam. Delicious, or just plain weird? While the debate rages on in the culinary category, it never even got started in the marketing world. No one has ever liked marketing spam.

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Tags: Customer Marketing, Email Communication, Marketing Strategy

6 Tips to Help Community Managers Write Effective Emails

Posted by Nick Davis on Tue, Feb 16, 2016 @ 08:30 AM

I’m sure by now everyone is familiar with the Exact Target study that says about 91% of us check our email every day. It’s this fact that makes your email list one of your most sacred marketing and online community management assets. However, many organizations struggle with getting their message across and end up annoying their community members, customers, and prospects to the point of being ignored.

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Tags: Association Management, Social Business, Online Community Management, Email Communication

3 Online Community Management Tools That Turn Members into Contributors

Posted by Nick Davis on Tue, Dec 22, 2015 @ 11:31 AM

 

As a community manager, your primary goal is to ensure the success of your community. Okay, but that’s pretty broad. What does that really mean? Well, it usually means that you’re really responsible for keeping your community members engaged and participating.

This is a task that is much easier said than done. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community? How do you make your community feel relevant to your members?

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Tags: Association Management, Customer Engagement, Online Community Management, Email Communication

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