<img height="1" width="1" src="https://www.facebook.com/tr?id=1503258129980931&amp;ev=PageView &amp;noscript=1">


HigherLogic and Socious

Online Community Blog

4 Stats that Link Customer Satisfaction to Your Online Community

Posted by Julie Dietz on Mon, Jan 16, 2017 @ 08:30 AM

According to a study from CMX and Leader Networks, improving customer satisfaction is the number one reason why businesses start branded online communities.

That means that businesses are investing big bucks in online community software, community managers, and helpful content to keep their customers happy. But does it work? Do online communities really improve customer satisfaction?

Read More

Tags: Online Community, Customer Advocacy, Customer Satisfaction, Content Strategy

What is Social Selling and Why Should You Be Doing It?

Posted by Julie Dietz on Mon, May 16, 2016 @ 08:30 AM

Sales techniques are like empires, they rise and fall with the changing the times, and it seems like every few years there’s a new method for connecting with customers and closing deals. One of the most recent techniques that’s been getting attention – and results – is social selling.

Read More

Tags: Social Business, Customer Satisfaction, Sales

How to Use Online Activity Data to Know If a Customer Might Leave You (Without Hearing It From Them)

Posted by Julie Dietz on Fri, May 06, 2016 @ 08:00 AM

There are at least two things we know for sure about customer retention:

  1. Keeping the customers you already have is crucial to the success of your business.
  2. Customers are harder to keep today than ever before.
Read More

Tags: Customer Communities, Customer Support, Customer Satisfaction

How to Identify Customers that Might Leave You

Posted by Julie Dietz on Tue, Apr 19, 2016 @ 08:30 AM

It’s a recurring nightmare for those of us in the business world: your customers flocking to your competitors in droves, leaving you behind. Not only does it feel like a failure, but losing customers costs you revenue. According to Bain & Company, even a 5% increase in customer retention can produce more than a 25% increase in profit. That, along with your business nightmares, should be enough to motivate you to improve retention.

Read More

Tags: Online Community, Customer Retention, Customer Satisfaction

How to Improve Customer Satisfaction By Getting More Customers to Trust You

Posted by Joshua Paul on Tue, Nov 04, 2014 @ 11:20 AM

It’s no secret that Socious runs many of its marketing programs and blog on the HubSpot platform. We use their marketing and sales tools extensively and I’ve personally been using their platform for over four years. That’s why I was especially excited about some of the new features announced at HubSpot’s Inbound conference in September.

One feature in particular that caught my eye was the calendar function. It allows you to manage all of your blog posts, email campaigns, and social media postings in one place. This makes scheduling easier so you can make sure all of your messages and content are spaced appropriately and nothing falls through the cracks. In theory, it all sounded great.

Read More

Tags: Social Business, Customer Engagement, Customer Experience, Customer Retention, Customer Satisfaction

How to Improve Customer Retention By Increasing the Value Customers Get From Your Products

Posted by Joshua Paul on Fri, Oct 03, 2014 @ 09:25 AM

A lot of factors go into keeping your customers. Especially in the case of B2B companies, customer retention can be a complex challenge. However, despite its intricacies, reducing your retention rates can have a significant effect on your profits.

Research has shown that reducing customer churn by a mere 5% can increase your profits by 25-125%. With those kinds of numbers, your current customers suddenly seem a lot more valuable.

How to Use Your Online Customer Community to Improve Customer Retention By Increasing the Value Customers Get From Your Products 

Read More

Tags: Social Business, Customer Communities, Customer Engagement, Customer Experience, Customer Retention, Customer Satisfaction

3 Insightful Social Customer Service Articles That You May Have Missed

Posted by Joshua Paul on Mon, May 20, 2013 @ 11:41 AM

According to Nielsen’s 2012 Social Media Report, over 50% of customers use some type of social channel to engage companies to report satisfaction, ask questions, and lodge complaints. One third of consumers prefer social customer service to getting answers by phone.

Read More

Tags: Association Management, Social Business, Customer Communities, Customer Satisfaction, Social Media Tips, Social Customer Service, Customer Support Communities

Why B2B Companies Need Private Online Customer Communities [Example]

Posted by Joshua Paul on Thu, Mar 28, 2013 @ 09:56 AM

I love the marketing software that I use! I like their approach, the company’s culture, and the solution itself.

However, like all products and services, my marketing software and its provider are not perfect. A recent attempt at sharing a new feature with customers turned into a less than positive exchange.

Read More

Tags: Social Business, Online Community, Customer Communities, Customer Experience, Customer Satisfaction, Customer Relationship Management

3 New Year’s Resolutions That Will Increase Customer Retention [Customer Community Tips]

Posted by Joshua Paul on Tue, Jan 08, 2013 @ 08:50 AM

How close are your customers to switching to a competitor? One screw-up? One disregarded request to your support team? One tone-deaf message from customer marketing? Or maybe the next frustrating experience with your product?

Read More

Tags: Social Business, Customer Communities, Customer Engagement, Customer Retention, Customer Satisfaction

How to Use a Private Social Network to Improve Customer Satisfaction

Posted by Joshua Paul on Tue, Jun 19, 2012 @ 10:14 AM

Successful businesses are built on two things - numbers and people.

The numbers are what they are - market size, sales, cash flow, customer retention, etc. They either add up or they don't.

People are a related, but different story. The numbers would rarely be positive if your employees, partners, and customers weren't aware, motivated, and successful at their jobs.

Read More

Tags: Association Management, Social Business, Online Community, Customer Communities, Customer Engagement, Customer Satisfaction

NEW FEATURE: Find Out How Socious Saves You Hours Every Day

 

About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

Posts by category

Association Universe