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HigherLogic and Socious

Online Community Blog

The Best Community Management Tips for the Week of August 2, 2015

Posted by Joshua Paul on Fri, Aug 07, 2015 @ 09:00 AM

The Socious Top Ten for the Week of August 2, 2015

As we announced last week, we're saving you hours each week by compiling the best online community management and customer engagement articles from around the web and delivering them directly to you.

You can catch up on last week's Socious Top Ten here.

Nominate an article, video, or blog post for next week’s Socious Top Ten by tweeting us at @SociousSoftware.

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Tags: Social Business, Online Community Management, Customer Retention

How to Improve Customer Satisfaction By Getting More Customers to Trust You

Posted by Joshua Paul on Tue, Nov 04, 2014 @ 11:20 AM

It’s no secret that Socious runs many of its marketing programs and blog on the HubSpot platform. We use their marketing and sales tools extensively and I’ve personally been using their platform for over four years. That’s why I was especially excited about some of the new features announced at HubSpot’s Inbound conference in September.

One feature in particular that caught my eye was the calendar function. It allows you to manage all of your blog posts, email campaigns, and social media postings in one place. This makes scheduling easier so you can make sure all of your messages and content are spaced appropriately and nothing falls through the cracks. In theory, it all sounded great.

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Tags: Social Business, Customer Engagement, Customer Experience, Customer Retention, Customer Satisfaction

How to Improve Customer Retention By Increasing the Value Customers Get From Your Products

Posted by Joshua Paul on Fri, Oct 03, 2014 @ 09:25 AM

A lot of factors go into keeping your customers. Especially in the case of B2B companies, customer retention can be a complex challenge. However, despite its intricacies, reducing your retention rates can have a significant effect on your profits.

Research has shown that reducing customer churn by a mere 5% can increase your profits by 25-125%. With those kinds of numbers, your current customers suddenly seem a lot more valuable.

How to Use Your Online Customer Community to Improve Customer Retention By Increasing the Value Customers Get From Your Products 

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Experience, Customer Retention, Customer Satisfaction

8 Questions in Customers’ Heads That Impact Customer Retention

Posted by Joshua Paul on Tue, Sep 16, 2014 @ 08:41 AM

By now, you know how importantcustomer retention can be to the future of your business. You know that acquiring new customers costs five times as much as retaining the customers you currently have. You’ve probably seen research suggesting that improving your customer churn by just 5% can produce a profit increase anywhere from 25-125%. Do you also know that 80% of your future revenue is likely to come from just 20% of your current customers?

The problem with customer retention is that it isn’t as simple as “are my customers satisfied with my product?” Just as there are lots of reasons people buy from you, there are also lots of reasons people remain your customers.

What REALLY Drives Customer Retention?

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Retention

How to Accurately Calculate Your Customer or Member Retention Rate

Posted by Joshua Paul on Thu, Mar 06, 2014 @ 11:42 AM

Where do you spend more of your time — discussing how to get more customers or members — or how to keep the customers or members that you have?

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Tags: Analytics, Membership Management, Customer Retention, Member Retention, Customer Relationship Management

3 New Year’s Resolutions That Will Increase Customer Retention [Customer Community Tips]

Posted by Joshua Paul on Tue, Jan 08, 2013 @ 08:50 AM

How close are your customers to switching to a competitor? One screw-up? One disregarded request to your support team? One tone-deaf message from customer marketing? Or maybe the next frustrating experience with your product?

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Retention, Customer Satisfaction

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About Socious

We help associations and user groups take a community-first approach to managing their members.

About Socious MemberCloud Association Management Software & Community Platform

Our membership management and online community software is designed to help you provide value to your members, rather than wrestle with complex and expensive back-end systems. Learn more about Socious software and services.

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