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HigherLogic and Socious

Online Community Blog

Customer Engagement Takes Center Stage at INBOUND 2016

Posted by Julie Dietz on Wed, Nov 16, 2016 @ 08:30 AM

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot

When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Tags: Customer Engagement, Customer Advocacy, Customer Retention, Customer Portal Software

Is Your Retention Marketing Plan Inbound-y Enough?

Posted by Julie Dietz on Mon, Nov 14, 2016 @ 08:30 AM

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company?

For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

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Tags: Customer Communities, Customer Retention, Customer Marketing

7 Things Your Competitors Will Hate About Your Online Community

Posted by Christina Green on Wed, Sep 21, 2016 @ 08:30 AM

Has your competition gotten a little too close for comfort recently?

If you’re like most businesses, your competition has increased in the past few years. That could mean that more local organizations are gunning for your audience, or that your competition has gone from your backyard to global. The internet has made it so much easier for small companies, large corporations, and organizations from around the world to zero in on your customers.

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Tags: Customer Communities, Customer Retention, Social Customer Service

What is Net Negative Churn (And Why Do You Want It)

Posted by Julie Dietz on Tue, May 17, 2016 @ 08:30 AM

It's hard to pinpoint a single reason that your customers either stay with you or leave. However, if there’s one thing we know for sure, it’s this: change leads to churn. Customers will change their minds. Your services will evolve, and no matter what you do, your products or services aren’t always going to be the right fit for every person every time.

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Tags: Customer Retention, Generating Revenue, Sales

HubSpot Partners: How to Extend Your Relationship with Clients

Posted by Julie Dietz on Thu, May 05, 2016 @ 08:30 AM

You’re the marketing guru in this relationship. Your customers have the projects, and you have the agency with the expertise to get your clients found, turn website visitors into leads, and convert those leads into paying customers.

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Tags: ROI, Customer Retention, Sales

How to Inspire Fierce Customer Loyalty (plus 9 other insightful resources)

Posted by Julie Dietz on Fri, Apr 29, 2016 @ 10:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on tips for jumpstarting customer loyalty and digital engagement.

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Tags: Association Management, Social Business, Customer Retention

How to Identify Customers that Might Leave You

Posted by Julie Dietz on Tue, Apr 19, 2016 @ 08:30 AM

It’s a recurring nightmare for those of us in the business world: your customers flocking to your competitors in droves, leaving you behind. Not only does it feel like a failure, but losing customers costs you revenue. According to Bain & Company, even a 5% increase in customer retention can produce more than a 25% increase in profit. That, along with your business nightmares, should be enough to motivate you to improve retention.

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Tags: Online Community, Customer Retention, Customer Satisfaction

The Importance of Marketing to Your Current Customers

Posted by Julie Dietz on Thu, Apr 14, 2016 @ 08:30 AM

We’ve seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?

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Tags: Customer Advocacy, Customer Retention, Customer Marketing, Sales

The Top 5 Reasons Why Companies Launch Branded Online Communities (and Why Some Succeed) [Research]

Posted by Julie Dietz on Tue, Mar 08, 2016 @ 08:30 AM

According to a recent study from leading social and community business researchers Leader Networks and CMX, the marketplace is seeing a revolutionizing shift in both business and marketing behavior. Instead of focusing on traditional advertising and cost reduction businesses and associations are focusing on their relationships with customers to improve satisfaction and add value for existing and potential customers.

That means companies are increasingly looking to their customers as the source of their success and looking for more feedback on products, services, and practices.

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Tags: Social Business, Online Community, ROI, Customer Retention

What is Retention Marketing? Plus Three Tips for Doing It Well

Posted by Joshua Paul on Tue, Dec 01, 2015 @ 08:37 AM

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

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Tags: Association Management, Social Business, Customer Retention, Member Retention, Membership Marketing, Customer Marketing

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