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HigherLogic and Socious

Online Community Blog

INBOUND Conference: A Sample Agenda for Customer Marketers

Posted by Julie Dietz on Thu, Nov 03, 2016 @ 08:30 AM

Gary Vaynerchuk. Anna Kendrick. Alec Baldwin.

4 days, a dozen high-profile headliners, and so many sessions it will make your head spin.

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Tags: Customer Relationship Management, Customer Marketing, HubSpot Tips

6 Little Things That Frustrate B2B Customers (That You Can Change This Year)

Posted by Julie Dietz on Fri, May 20, 2016 @ 08:30 AM

Have you ever seen a frozen pond break apart into dozens of floating ice sheets? It goes from a solid ice floor to a dangerous gauntlet of too-thin icebergs bobbing in the freezing water.

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Tags: Customer Support, Customer Relationship Management, Customer Service

How to Tackle Customer Experience Challenges (plus 9 other helpful resources)

Posted by Kaila Timmons on Fri, Apr 22, 2016 @ 10:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on digital marketing and improving the customer experience.

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Tags: Association Management, Social Business, Social Strategy, Customer Experience, Customer Support, Customer Relationship Management, Customer Service

How to Build Lasting Customer Relationships (plus 9 other helpful resources)

Posted by Kaila Timmons on Fri, Apr 15, 2016 @ 11:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog.

This week, our favorite articles focus on tips for increasing customer engagement and perfecting the customer experience.

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Tags: Association Management, Social Business, Customer Experience, Customer Relationship Management, Customer Service

How to Accurately Calculate Your Customer or Member Retention Rate

Posted by Joshua Paul on Thu, Mar 06, 2014 @ 11:42 AM

Where do you spend more of your time — discussing how to get more customers or members — or how to keep the customers or members that you have?

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Tags: Analytics, Membership Management, Customer Retention, Member Retention, Customer Relationship Management

How Online Community Software is Redefining Customer Touch Points

Posted by Joshua Paul on Thu, Aug 08, 2013 @ 08:55 AM

Do remember the Carousal of Progress at Walt Disney World?

It first debuted at the 1664 New York World’s Fair. Along with being a nice break from the crowds and heat, it is one of the remaining attractions that was Walt Disney’s idea.

If you haven’t been to the Magic Kingdom or might have missed this old attraction tucked away in the back of Tomorrowland, here is the basic idea.

As you sit in the air-conditioned theatre, the stage rotates through six scenes of an audio-animatronic (i.e. Disney robot) family appreciating the evolution of household technology through the decades. The scenes take you from early 1900 to “the future” (as envisioned in the 1960s).

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Tags: Online Community Software, Social Business, Customer Engagement, Customer Relationship Management

5 Top Online Community Articles from the Last 6 Months

Posted by Joshua Paul on Wed, Jul 10, 2013 @ 10:19 AM

The first half of 2013 is behind us. You have 6 fast months left to strengthen the relationships that are important to your organization and meet your 2013 business goals.

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Tags: Social Business, Online Community, Customer Engagement, Online Community Management, Customer Relationship Management

Why B2B Companies Need Private Online Customer Communities [Example]

Posted by Joshua Paul on Thu, Mar 28, 2013 @ 09:56 AM

I love the marketing software that I use! I like their approach, the company’s culture, and the solution itself.

However, like all products and services, my marketing software and its provider are not perfect. A recent attempt at sharing a new feature with customers turned into a less than positive exchange.

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Tags: Social Business, Online Community, Customer Communities, Customer Experience, Customer Satisfaction, Customer Relationship Management

The Modern Rules of Customer Relationship Management (CRM)

Posted by Joshua Paul on Tue, Mar 12, 2013 @ 10:33 AM

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Tags: Association Management, Social Business, Customer Communities, Social CRM, Customer Relationship Management

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