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HigherLogic and Socious

Online Community Blog

Customer Engagement Takes Center Stage at INBOUND 2016

Posted by Julie Dietz on Wed, Nov 16, 2016 @ 08:30 AM

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot

When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Tags: Customer Engagement, Customer Advocacy, Customer Retention, Customer Portal Software

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Posted by Julie Dietz on Thu, Nov 10, 2016 @ 08:30 AM

What’s the first thing you do every day? Besides checking your email and Facebook notifications.

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.

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Tags: Integration, Customer Marketing, Customer Portal Software

How to Implement a Customer Portal Platform

Posted by Julie Dietz on Fri, Apr 22, 2016 @ 08:00 AM

So, you’ve decided to launch a customer portal. You’re now one step closer to creating a gateway for your customers to connect and collaborate with your company. Your new portal can become a central part of your customer retention strategy and help you expand your relationship with customers as soon as people start using it.

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Tags: User Engagement, Online Community Software Features, Customer Portal Software

How the Socious + HubSpot Integration Works (and Why Marketers Will Love It)

Posted by Julie Dietz on Mon, Apr 18, 2016 @ 08:30 AM

The Socious headquarters office, here in Arizona, has been buzzing with anticipation over our customer portal platform’s integration with HubSpot for weeks, and now that it has gone live we’re even more excited.

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Tags: Socious, HubSpot Tips, Customer Portal Software

Selecting and Purchasing a Customer Portal Platform: How to Get Started

Posted by Julie Dietz on Fri, Apr 15, 2016 @ 08:00 AM

It’s like choosing the perfect car. It has to be the right make, model, and have all the fancy features you could dream of. But with so many choices, making a decision takes hard work, hours of research, and even a few test drives.

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Tags: Online Community Software Features, Customer Portal Software

How to Create a Great Online Customer Portal

Posted by Joshua Paul on Tue, Feb 25, 2014 @ 09:25 AM

The past few years have seen a big shift in customer support as more and more companies offer  self-service customer support through online customer and client portals. While a reduction in support center phone calls might seem like it benefits companies the most, a 2012 study from Amdocs suggests that today’s customers also prefer an online self-service approach.

The study, conducted by the analyst firm Coleman Parks, gave insight into customer preferences when it comes to their support options.  Though the survey targeted smartphone users, the findings apply to other product support as well.

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Tags: Social Business, Customer Communities, Customer Portal Software

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