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HigherLogic and Socious

Online Community Blog

How to Find Sales-Ready Opportunities in Your Customer Base

Posted by Julie Dietz on Mon, Apr 25, 2016 @ 08:30 AM

It’s no secret that sales to existing customers generate a significant amount of revenue for businesses. Numbers vary, but Lattice reports that most companies get 50% or more of their revenue from their current customer base. Other research put the number even higher.

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Tags: Customer Support, Customer Marketing, Sales

Are You Spamming Your Customers? (and How to Stop)

Posted by Julie Dietz on Thu, Apr 21, 2016 @ 08:30 AM

Spam. Delicious, or just plain weird? While the debate rages on in the culinary category, it never even got started in the marketing world. No one has ever liked marketing spam.

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Tags: Customer Marketing, Email Communication, Marketing Strategy

The Importance of Marketing to Your Current Customers

Posted by Julie Dietz on Thu, Apr 14, 2016 @ 08:30 AM

We’ve seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?

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Tags: Customer Advocacy, Customer Retention, Customer Marketing, Sales

How the Socious + HubSpot Integration Changes Customer Marketing

Posted by Julie Dietz on Wed, Apr 13, 2016 @ 08:30 AM

At Socious, we’re thrilled to launch one of our most innovative integrations to date: a HubSpot integration.

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Tags: Customer Marketing, HubSpot Tips, Sales

What is Retention Marketing? Plus Three Tips for Doing It Well

Posted by Joshua Paul on Tue, Dec 01, 2015 @ 08:37 AM

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

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Tags: Association Management, Social Business, Customer Retention, Member Retention, Membership Marketing, Customer Marketing

New Tools to Keep Customers Engaged: Remarketing Basics

Posted by Joshua Paul on Wed, Jun 03, 2015 @ 08:08 AM

Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.

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Tags: Online Community, Online Community Management, Membership Marketing, Customer Marketing, Marketing Strategy

Why Creating an Online Customer Community is the Ultimate Post-Sale Inbound Strategy

Posted by Joshua Paul on Tue, Oct 14, 2014 @ 10:53 AM

At this point, you’re probably tired of hearing about inbound strategies. However, there’s a reason inbound marketing, sales, and customer communication has changed the way people do business. There’s a reason they’re so popular.

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Tags: Social Business, Customer Communities, Customer Engagement, Customer Experience, Customer Marketing, Online Customer Support Community

How Does Your Customer Communication Stack Up?

Posted by Joshua Paul on Wed, Sep 19, 2012 @ 10:35 AM

Who doesn’t want to keep their customers and bring their biggest fans into the selling process?

Who doesn’t want to decrease customer support costs?

Who doesn’t want to have the pulse of their market to create more profitable products?

The foundation for achieving all of these objectives and more is customer communication. Communication is the basis for all strong relationship. How you communicate, listen, and collaborate with customers determines how well your company builds relationships with your customers.

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Tags: Association Management, Social Business, Customer Communities, Customer Engagement, Membership Management, Customer Marketing

How to Use Online Community Software to Improve Customer Marketing

Posted by Joshua Paul on Tue, Sep 11, 2012 @ 10:30 AM

What Should Online Marketers Know to Micro-Target Customer Segments?

I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.

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Tags: Online Community Software, Association Management, Social Business, Online Community, Customer Communities, Customer Marketing

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We help associations and user groups take a community-first approach to managing their members.

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