It’s no secret that sales to existing customers generate a significant amount of revenue for businesses. Numbers vary, but Lattice reports that most companies get 50% or more of their revenue from their current customer base. Other research put the number even higher.Read More
Online Community Blog
Spam. Delicious, or just plain weird? While the debate rages on in the culinary category, it never even got started in the marketing world. No one has ever liked marketing spam.Read More
We’ve seen a surge of articles talking about a pervasive problem with marketing strategies: overemphasis on acquisition and lack of focus on current customers. But is it true? Are marketers really overlooking current customers?Read More
At Socious, we’re thrilled to launch one of our most innovative integrations to date: a HubSpot integration.Read More
Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more granular as well.Read More
Recently, we discussed how capitalizing on the latest marketing tactics can help you keep customers or members engaged in your private online community. Specifically, we examined how remarketing can drive people back to your community by taking your normal calls-to-action that typically only exist within the walls of your community and extending them out into the rest of the Internet.Read More
At this point, you’re probably tired of hearing about inbound strategies. However, there’s a reason inbound marketing, sales, and customer communication has changed the way people do business. There’s a reason they’re so popular.
Who doesn’t want to keep their customers and bring their biggest fans into the selling process?
Who doesn’t want to decrease customer support costs?
Who doesn’t want to have the pulse of their market to create more profitable products?
The foundation for achieving all of these objectives and more is customer communication. Communication is the basis for all strong relationship. How you communicate, listen, and collaborate with customers determines how well your company builds relationships with your customers.
What Should Online Marketers Know to Micro-Target Customer Segments?
I recently asked a top-tier email marketing consultant about the one thing I can do to get the most improvement in my lead and customer email marketing? His answer: segment, segment, and segment.