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HigherLogic and Socious

Online Community Blog

Is Your Retention Marketing Plan Inbound-y Enough?

Posted by Julie Dietz on Mon, Nov 14, 2016 @ 08:30 AM

Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company?

For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

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Tags: Customer Communities, Customer Retention, Customer Marketing

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Posted by Julie Dietz on Thu, Nov 10, 2016 @ 08:30 AM

What’s the first thing you do every day? Besides checking your email and Facebook notifications.

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. I look at how many people are visiting my website, converting on offers, and moving down the funnel that my coworkers and I painstakingly created.

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Tags: Integration, Customer Marketing, Customer Portal Software

Can Inbound Marketing Apply to Customer Marketing?

Posted by Julie Dietz on Mon, Nov 07, 2016 @ 08:30 AM

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

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Tags: Customer Experience, Customer Marketing, Sales

INBOUND Conference: A Sample Agenda for Customer Marketers

Posted by Julie Dietz on Thu, Nov 03, 2016 @ 08:30 AM

Gary Vaynerchuk. Anna Kendrick. Alec Baldwin.

4 days, a dozen high-profile headliners, and so many sessions it will make your head spin.

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Tags: Customer Relationship Management, Customer Marketing, HubSpot Tips

How to Develop a Long-Term Member Engagement Strategy

Posted by Julie Dietz on Thu, Sep 08, 2016 @ 08:30 AM

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we’ve all grown increasingly used to change shifting our lives, jobs, and companies. If you’re like me, there are times when you even embrace change instead of fighting it.

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Tags: Member Engagement, Analytics, Content Strategy, Customer Marketing

4 Secrets to Better Email Deliverability to Members and Customers

Posted by Julie Dietz on Fri, Aug 26, 2016 @ 08:30 AM

What’s the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Tags: Membership Marketing, Customer Marketing, Email Communication

How to Triple Your Customer Advocates in One Week

Posted by Julie Dietz on Wed, May 11, 2016 @ 08:30 AM

In a perfect world, all of your customers would be highly engaged with your brand, vocal supporters of your products, and consistently make repeat purchases. Sounds pretty nice, doesn’t it?

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Tags: Customer Communities, Customer Advocacy, Customer Marketing

3 Ways Marketing Agencies & Consultants Can Turn Overservicing Into Relationships and Revenue

Posted by Julie Dietz on Tue, May 10, 2016 @ 08:30 AM

As a professional agency or consultant, you provide high quality services and are paid accordingly, right? Think about it. Maybe this is true, but maybe it’s not. According to a recent SoDA report, at least 49% of agencies have reported a profit loss due to overservicing – that is, giving their clients too much high quality service and not being paid for it.

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Tags: Partner Relationships, Customer Marketing, Generating Revenue

Master the Art of Upselling, Upgrades, and Add-ons

Posted by Julie Dietz on Tue, May 03, 2016 @ 08:30 AM

If you were brainstorming a business plan, what would it include? An exceptional product? A killer design? A team that runs like a well-oiled machine? If you’re a savvy business person these things popped into mind, but so did marketing, sales, and revenue goals as well.

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Tags: Customer Marketing, Generating Revenue, Sales

Why Offering Access to Your Customer Community Converts Better Than Static Content Offers

Posted by Julie Dietz on Wed, Apr 27, 2016 @ 08:30 AM

Did you know that B2B companies that blog generate an average of 67 percent more leads per month than companies that do not blog? Creating high quality, relevant content, such as regular blog posts, is an essential element of effective content marketing strategies today.

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Tags: Online Community, Customer Marketing, Marketing Strategy

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