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HigherLogic and Socious

Online Community Blog

Can Inbound Marketing Apply to Customer Marketing?

Posted by Julie Dietz on Mon, Nov 07, 2016 @ 08:30 AM

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works.

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Tags: Customer Experience, Customer Marketing, Sales

7 Ideas You Can Steal from Successful Online Communities

Posted by Julie Dietz on Wed, Sep 14, 2016 @ 08:30 AM

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Tags: Member Engagement, Online Community, Customer Experience, Member Benefits

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Posted by Julie Dietz on Wed, Sep 07, 2016 @ 08:30 AM

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.

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Tags: Member Engagement, Online Community Management, Customer Experience, Content Strategy

Close More Sales Using These 4 Insights From Your Online Community

Posted by Julie Dietz on Wed, May 18, 2016 @ 08:30 AM

In 1998, marketing guru Seth Godin estimated that the typical consumer came in contact with an average of 3,000 marketing messages per day. Even though that sounds like a lot, that number is only accurate for a world before social media, before smartphones, and before our dependence on e-mail was fully developed. The number has likely skyrocketed.

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Tags: Online Community, Customer Experience, Sales

Tips for Creating a Killer Online Customer Experience

Posted by Christina Green on Thu, May 12, 2016 @ 08:30 AM

Your online customer experience is a vast, sometimes intimidating concept to tackle, made up of all your company’s interactions with customers online. It’s also something that almost every organization wants to improve, and we’d like to help.

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Tags: Customer Communities, Customer Engagement, Customer Experience

What Are They Telling You? Using Online Community Data to Create Experiences Your Members Will Love

Posted by Julie Dietz on Fri, Apr 29, 2016 @ 08:00 AM

I may be dating myself, but see if you can place these lyrics:

“…sometimes you want to go where everybody knows your name,

and they’re always glad you came…”

If you said it’s a line from the Cheers theme song, you’re right. If you didn’t know it, hey, at least you’re young.

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Tags: Member Engagement, Online Community, Customer Experience

How to Tackle Customer Experience Challenges (plus 9 other helpful resources)

Posted by Kaila Timmons on Fri, Apr 22, 2016 @ 10:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on digital marketing and improving the customer experience.

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Tags: Association Management, Social Business, Social Strategy, Customer Experience, Customer Support, Customer Relationship Management, Customer Service

How to Build Lasting Customer Relationships (plus 9 other helpful resources)

Posted by Kaila Timmons on Fri, Apr 15, 2016 @ 11:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog.

This week, our favorite articles focus on tips for increasing customer engagement and perfecting the customer experience.

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Tags: Association Management, Social Business, Customer Experience, Customer Relationship Management, Customer Service

How to Grow Your Company By Turning Your Product into a Platform (plus 9 other resources)

Posted by Julie Dietz on Fri, Apr 08, 2016 @ 09:33 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement.

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Tags: Association Management, Social Business, Customer Engagement, Customer Experience

How Monitoring Your Online Community Can Lead to Big ROI (plus 9 other resources)

Posted by Kaila Timmons on Fri, Apr 01, 2016 @ 12:12 PM

Every week we aim to make your life easier by compiling the best customer community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for skyrocketing your ROI and improving customer experience.

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Tags: Association Management, Social Business, Customer Experience

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