Your online customer experience is a vast, sometimes intimidating concept to tackle, made up of all your company’s interactions with customers online. It’s also something that almost every organization wants to improve, and we’d like to help.Read More
Online Community Blog
Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement.Read More
So, you want to hire a “community manager?” There are certainly a lot of candidates available to you. It can seem like a sexy title if you’ve never held the position. Who doesn’t want to “play” on the Interweb all day?
Next to game designer, it’s one of those hot careers that a large number of people see as mainly enjoyable versus a grind. But if you’re trying to create serious online engagement with your community members, you don’t want to hire a lightweight. And to avoid people who love the title, but don’t understand the role, you need to lure the right candidates to your company.Read More
Every week we aim to make your life easier by compiling the best customer engagement articles from around the web right here on our blog. This week, our favorite articles focus on providing you with tips for improving you customer marketing strategy.Read More
The Socious Top Ten for the Week of February 28, 2016
Every week we aim to make your life easier by compiling the best customer community articles of last week right here on our blog. This week, our favorite articles focus on providing our readers with tips to increasing their customer engagement.
Nominate an article, video, or blog post for next week’s Socious Top Ten by tweeting us at @SociousSoftware.Read More
The Socious Top Ten for the Week of February 21, 2016
Socious has some great news! Call it a late new year’s resolution if you will, but we have decided to bring back the “Socious Top Ten”.
We know that you’re busy and that the internet is a big place, so we have done all of the heavy lifting (or should I say reading) for you and have collected some of the best advice from around the web and put it all in one spot!
Do you know of a great article that should be featured? Nominate an article, video, or blog post for next week’s Socious Top Ten by tweeting us at @SociousSoftware.Read More
The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content. 9% respond to that content, contribute to it, or share it in some way. The other 90% of your community or audience are lurking. Most organizations are unclear as to what is really going on within their online community unless they implement a way to track inactivity or passive actions within the group.Read More
Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies. In many cases, companies can’t keep up with the evolving expectations of their customer base.Read More
As a community manager, your primary goal is to ensure the success of your community. Okay, but that’s pretty broad. What does that really mean? Well, it usually means that you’re really responsible for keeping your community members engaged and participating.
This is a task that is much easier said than done. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community? How do you make your community feel relevant to your members?Read More
One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within their online community.
After all, a lot of the value that people get from your online customer or member community depends on these interactions.
Here are three steps to help you steer your community members towards engaging with each other.