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HigherLogic and Socious

Online Community Blog

The 2017 Community Management List (What's In & What's Out)

Posted by Joshua Paul on Mon, Jan 09, 2017 @ 08:30 AM

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s.

Was is feedback from their market, a grouchy boss’s comments, or an epic marketing fail?

Have you ever been caught using a tactic or touting a trend when it was past its prime?

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Tags: User Groups, Customer Engagement, Online Community Management

The Most Popular Community Management Articles from the Last 12 Months

Posted by Julie Dietz on Wed, Jan 04, 2017 @ 08:30 AM

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members.

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016. These articles will give you a head start on 2017, covering topics from member engagement to business management.

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Tags: Association Management, Member Engagement, Customer Engagement, Socious

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Posted by Christina Green on Tue, Dec 27, 2016 @ 08:30 AM

Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Tags: Customer Engagement, Content Strategy, Marketing Strategy, Member Experience

Can Your Online Customer Community Be Fun?

Posted by Christina Green on Thu, Dec 15, 2016 @ 08:30 AM

How do you get people to join and return to your customer community?

It’s one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Tags: Online Community Features, Customer Communities, Customer Engagement

4 Things To Do Before Starting a Blog Program in Your Customer Community

Posted by Katie Bapple on Thu, Dec 08, 2016 @ 08:30 AM

You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you.

And to some extent, the pressure will always be on you and your business.

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Tags: Online Community Software, Customer Communities, Customer Engagement, Content Strategy

5 Must-Haves for Your Mobile Event Experience

Posted by Julie Dietz on Wed, Dec 07, 2016 @ 08:30 AM

I hated the last event app I used.

Every time I opened it, I had to sign in all over again. It didn’t save my login information, so I had to manually type in my email address and password multiple times a day.

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Tags: Customer Engagement, Conference Management, Mobile Strategy, Event App

Customer Engagement Takes Center Stage at INBOUND 2016

Posted by Julie Dietz on Wed, Nov 16, 2016 @ 08:30 AM

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot

When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

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Tags: Customer Engagement, Customer Advocacy, Customer Retention, Customer Portal Software

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Posted by Julie Dietz on Fri, Sep 16, 2016 @ 08:30 AM

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he’s constantly lecturing me on staying up to date with the latest technology.

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Tags: Customer Engagement, B2B Online Communities, Social Business Research

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Posted by Julie Dietz on Thu, Sep 01, 2016 @ 08:30 AM

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they’ve begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Tags: Online Community Software, Member Engagement, Customer Engagement, Membership Management Software

How Customer Engagement Increases Existing Customer Sales

Posted by Julie Dietz on Fri, May 13, 2016 @ 08:30 AM

There are ups and downs in the stock market, in housing prices, in consumer sales. These trends, even though they’re important, are something we’re used to, so when a new, important business trend comes along we may or may not pay attention.

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Tags: Customer Engagement, Customer Advocacy, Generating Revenue

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