Online customer community platforms can do wonders to get your customers participating in and with conversations surrounding your industry, business, and offerings. However, that isn’t always the reason that companies decide to invest in a community platform. Customer engagement isn’t your end game!Read More
Online Community Blog
As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016.
Because online customer communities make real impacts on areas like customer retention, customer support, product development, etc., it’s just as important that you spend some time developing a strategy for your community going into 2016.Read More
As buyers’ habits continue to change, marketing professionals have to either adapt to the changes or risk being left in the dust. Traditional marketing is on the way out and more and more buyers are showing us that they value information from their peers over that from marketing and sales. According to the MarketingCharts.com 2015 Advertising Influence Study, brand advocates are 50% more likely to influence a purchase than a traditional sales rep.Read More
So, you are considering building an online customer community, but where do you start? What is it going to take?
You have probably seen several other businesses, maybe even competitors, launch their own online communities as a way to drive business, increase customer satisfaction, and even reduce your operating and support costs. And starting a community may not be as hard an undertaking as you might think. Take it from founder of the Center for Customer Engagement, Bill Lee, when he said that, “more companies can build customer communities than think they can.”Read More
Consumers are expecting more out of the companies they purchase from and for the most loyal customers, being a part of the product development process is a key want.
While emails and phone calls to customer service teams are still popular, more and more customers are turning to owned or social communities for solutions to their problems and providing feedback on products. A 2013 JD Power survey found that 67% of consumers have used a company’s social media site for servicing.
By now, most companies know that engaging and responding to these audiences is necessary in today’s marketplace, but what are you doing with all that feedback after you solve a customer’s problem? Truly smart companies take the feedback they get from customers and use it to influence their product development process and make the best products for their customers.Read More
You’ve only seen the tip of the iceberg when it comes to the role that developing strong customer communities will play in transforming and growing businesses. That is the common wisdom among the people who are in the trenches implementing customer community strategies for the world’s leading organizations.Read More
Socious has teamed up with The Center for Customer Engagement to host CommuniCon, the world's first conference on strategies to leverage your customer community to grow your business.
I'll be posting live updates throughout the conference.Read More
What does it mean when you get nine hours of sleep over three days and you still wake up excited about your job? Yes. You are correct. It means that you just attended the INBOUND conference, one of the world’s largest gatherings of growth-oriented marketing, sales, product, and support professionals.
The Socious team recently returned from INBOUND and we are still wired. You may be wondering why we’d send a significant portion of our company to a conference geared largely to marketing and sales people. You may be thinking, “Wait a minute! Socious is an online community software company. What does creating an online customer or user community have to do with inbound marketing?”Read More
Life is filled with burning questions that often go unanswered. How many iPhone generations will you see in your lifetime? How many selfies is too many?
Among these questions is one that is baffling business leaders everywhere: how do I deal with millennials in the workplace? As organizational culture expert Jamie Notter explains,
“Every 20 years or so, a new generation enters the workforce, and the rest of us, quite frankly, freak out about it.”Read More